Drake‘s OVO is taking over the jewelry industry with a new partnership with Jacob & Co.. It comes as no surprise that The Boy has an affinity for chains and the owl motif.
The lifestyle brand founded by Drake, Noah “40” Shebib and Oliver El-Khatib recently took to Instagram to announce the new partnership for a limited edition owl pendant necklace. The owl has long been the signature emblem for OVO and now fans can sport the moniker as a chain in either 14K gold and sterling silver. The accessory come after its NHL capsule and For All The Dogs varsity jacket.
In the past, Drake has shown interest in high-end jewelry when he showed off diamond-encrusted chains he bought off Pharrell Williams’ Joopiter in the “Jumbotron Shit Poppin” music video. Earlier this summer, her also confirmed that he was the buyer of Tupac’s $1 million USD ring that he wore in his last public appearance.
The OVO x Jacob & Co. owl pendant is available for pre-order starting on November 8 on OVO.
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