Good Morning Britain viewers were left in hysterics after a segment with Richard Madeley and Charlotte Hawkins went wrong on the ITV show on Wednesday, 20 December.
Richard, 67, and his co-host Charlotte, 48, were promoting GMB's 1 Million Minutes campaign, where people can pledge their time to help end loneliness. The campaign can be easily accessed using a QR code, with Richard and Charlotte attempting to demonstrate how to use one.
However, Richard struggled to get the QR code to work due to his phone camera being on the wrong setting. He exclaimed: "I knew that would happen! Guys, T-Rex would have done better!"
Charlotte headed over to help out her GMB co-presenter with his phone, saying: "Shall I come take a look, hand it over, hand it over, let's see!"
She quickly realised what the problem was and pointed out: "You're in portrait mode, that's why Richard!"
The duo headed back to their desk, with Richard reflecting on his mishap. He told viewers: "That went well, didn't it! The mistake I made there, don't wait too long until you click on the yellow button that comes up."
Charlotte added: "Make sure you're in photo mode, you flipped that into portrait mode, that's why," and told Richard he needed some more "technical lessons".
Lorraine guest host Ranvir Singh later poked fun at Richard's blunder too, as did viewers at home, who found it hilarious and took to X, formerly known as Twitter, to share their thoughts.
"Richard has no idea.. That was actually hilarious #gmb," one GMB viewer penned, as a second said: "What are you doing Richard… #gmb," alongside several laughing emojis.
A third branded the segment "comedy gold" while a fourth TV viewer said: "Richard Madeley trying to demo how to use a QR code is pure comedy gold #GMB".
Another viewer joked: "That couldn’t have gone any worse, #gmb!" while somebody else laughed: "I will show you how easy it is to do, goes onto making it a nightmare job pmsl #GMB!"
The Good Morning Britain 1 Million Minutes campaign was relaunched on 1 December for the eighth year running. The initiative aims to encourage viewers to pledge their time to charities that tackle the issues of loneliness.
People can donate a specific amount of time to charities, such as 60 minutes per week for one year, to enable the organisations to help those struggling with their mental health and isolation.
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