Extra Butter and heritage footwear label, Hunter is set to launch a limited edition rain boots.
The collab stars Hunter’s natural Rubber PLAY Rain Boot model, reimagined with cinematic storytelling via a series of engaging visuals by Extra Butter, who took inspiration from true crime documentaries and small-town murder mysteries for this project. “At times, people may view the rain boot as rather utilitarian, but we saw an opportunity to use our cinematic perspective for the marketing rollout that highlights the product as edgy and exciting,” says Bernie Gross, Creative Director at Extra Butter. “We aimed to draw from our audience’s obsession with true crime documentaries and small town mysteries to apply a narrative that completely flips what consumers often associate with a rain boot.”
Boasting a range of sizes, the limited edition boots comes in a unisex design with subtle, gothic florals, along with a removable gaiter and a matching set of high-performance gardening gloves. Putting an eccentric yet functional twist to the classic rain boots, the removable gaiter features a water-repellent recycled nylon shell and purple fleece lining for added protection and warmth. When rolled up, the gaiter also boasts a cargo pocket that can stow small and loose items.
Speaking on the collab, Sandra Romboli, Global Design Director at Hunter says, “It has been incredibly exciting to explore a totally new silhouette for our iconic PLAY Boot through our ‘cover up’ concept, using a detachable gaiter that provides added protection and
versatility.”
Retailing for $225 USD, the Extra Butter and Hunter limited edition PLAY Boots will be available from November 18 both in-store and online at Extra Butter. It will also be launched on Hunter’s website for US and CA regions starting November 29.
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