Hailey Bieber tries TikToks viral latte makeup trend: Shop her products

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Hailey Bieber is getting her caffeine fix from her beauty bag.

The star — known for popularizing similarly sweet treat-inspired trends like “glazed donut” nails — tried out the viral “latte makeup” look on Wednesday, writing on TikTok, “Latte Makeup … but let’s make it head to toe.”

The java-inspired effect — creating using warm shades of bronze — was reportedly coined by content creator Rachel Rigler, using a look by makeup artist Tanielle Jai as inspiration. As of right now, #lattemakeup has racked up 111.8 million views (and counting) on the platform.

“What truly sets the latte look apart is its undertones,” Jai told Vogue.


“The secret lies in bronzers and brown shades that have caramel, yellow and olive undertones, steering away from the warm orange and red undertones often found in typical bronze and brown shades.”

For her take on the TikTok trend, Bieber first prepped her skin with products from her Rhode brand before underpainting with bronzer and concealer and mixing Hourglass Veil Hydrating Skin Tint ($49) with her Peptide Glazing Fluid ($29) using the Veil Powder Brush ($65).

To add more of a bronzed glow, she swiped shades from the Tom Ford Shade and Illuminate Cream Contour Duo ($90) onto her nose, cheeks and eyelids, before adding colors from the Makeup Forever All-in-One Face Palette ($85) and RMS Redimension Hydra Blush ($35).


In addition to Hourglass Unlocked Instant Extensions Mascara ($32), she completed the look with an equally glossy lip featuring the bestselling Make Up For Ever Artist Color Pencil ($22) and her own Rhode Peptide Lip Treatment ($16).

Keeping with the coffee theme, she brewed up a latte-colored outfit idea to match: a Maygel Coronel cutout dress and gold Saint Laurent earrings.

While she kept her manicure pink and matte for this TikTok tutorial, perhaps next time she’ll have a “glazed donut” manicure with her latte.

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