Jennifer Lopez launches new £23 One fragrance with ‘Le Labo-like’ scent

It’s been a busy month for JLo. Her new movie Marry Me has just hit cinemas, and now her new perfume is just hitting shelves. Her last fragrance Promise gained global recognition for its luxe aroma, so this latest launch is met with much excitement from her fans.

One, from £23 here for 30ml, marks the singer’s 26th fragrance launch, and features some very luxe notes. The brand has also said that the scent is being compared to Le Labo’s cult favourite Santal 33, £144 here, with both of the sprays boasting woody yet floral aromas.

The key note of One is pink pepper, which is blended together with heart notes of jasmine and amber, and base notes of sandalwood and suede. Santal 33 features sandalwood and amber with floral top notes, so we can see how the two fragrances might be comparable.


Early reviews on Boots and Superdrug also seem to confirm this, with users quick to liken One to various other designer spritzes.

“This is a gorgeous scent! I usually wear La Vie Est Belle or Viktor & Rolf original Flowerbomb. This gorgeous perfume lasts until the next day on clothing, I definitely recommend it,” raves one.

Another writes: “A really nice bright fragrance. Smells much more expensive than it is.”

It would hardly be surprising if JLo did take some inspiration from Le Labo for this new scent, considering the singer has been known to bulk order the designer brand’s Santal 26 candle – up to 100 every month, if the rumours are to be believed. We’ve always assumed she’d have a nice smelling mansion but now it has definitely been confirmed.

The mum-of-three also said in an interview with Marie Claire that this particular candle is a favourite “because you can personalise the labels, so they make good gifts”. Oh, to be a friend of JLo’s, eh?

The point is, it seems like a fact that the 52 year old knows a thing or two about fragrances, and about delivering top scents to her fans without hefty price tags. In fact, she’s so good at launching perfumes that she’s netted around $400 million from all of her offerings.

Is there anything she isn’t good at, we wonder?

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