A brewery has produced the first sunscreen targeted specifically at beer drinkers – after pub gardens were found to be among the most common locations for sunburn. Beavertown Brewery will be installing dispensers in pubs across the country after unveiling their “Oil Your Neck” sun lotion, which is designed to cover vulnerable areas such as the head, neck, and shoulders.
It comes after research of 2,000 adults by the brand found only 18 percent always wear protection when enjoying a summer drink, and over a third (37 percent) have previously been burnt while sitting outside at a pub.
When it comes to application, men are worse offenders than women, as only 16 percent always do this before enjoying a beer outside – compared to a fifth of women.
The face, neck, and shoulders were found to be the top three areas most likely to turn red.
Tom Rainsford, at Beavertown Brewery, said: “Summer is one of the best feelings in the world, and even better when you’ve got a pint in your hand – but less so when you’re sunburnt.
“We wanted to make sure Brits have the most enjoyable summer possible, so we’re installing free dispensers and giving away thousands of free sunscreens across the UK.”
Of those who don’t use sunscreen, 18 percent claim to never have any to hand, while 17 percent don’t like how it makes their skin feel – and 28 percent just simply forget.
Despite this, 65 percent claim they still take the effects of getting sunburnt seriously, according to the OnePoll.com study.
And 59 percent acknowledge they need to become better at applying sunscreen on a sunny day.
For those who do apply skin protection, 47 percent include it in their daily routine – with 47 percent doing so to prevent wrinkles, while 57 percent do it to decrease the chances of getting burnt.
This summer, a fifth of Brits plan to enjoy pub gardens several times a month, with the average punter typically spending two hours there at any one time – allowing plenty of time to be affected by the UV rays.
And 49 percent consider spending time in a pub garden one of the best things about the warmer months.
Gill Nuttell, CEO and founder of Melanoma UK, said: “We are delighted to partner with Beavertown Brewery to raise awareness of sunscreen usage and sunburn prevention.
“Young adults, and men specifically, are a very difficult audience to reach to educate on the risks of sunburn.
““Oil Your Neck” targets this audience in an environment they can identify with, enabling us to engage with them and provide potentially life-saving educational information – helping to evoke behavioural change when it comes to the importance of sun safety.”
Created by Lifejacket, Beavertown will be giving away 10,000 of these SPF 50 UVA and UVB 5ml sunscreen sachets with pints of Neck Oil IPA, at participating pub gardens across the UK – specifically designed to be enough to use on one body part that is most prone to go red.
We use your sign-up to provide content in ways you’ve consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time. More info
Source: Read Full Article