TikTok's Bold Glamour filter 'threatens mental health'

TikTok’s Bold Glamour filter which creates a flawless complexion and perfect make-up without any technical glitches ‘threatens mental health’, experts warn

  • Experts have warned against TikTok’s Bold Glamour filter, which has gone viral
  • READ MORE: Abbie Chatfield slams ‘toxic’ TikTok trend after extremely popular ‘glamour’ filter leaves her looking NOTHING like her real self

Experts are warning a TikTok filter which is offering users a flawless complexion without any technical glitches ‘threatens the mental health’ of app users. 

Social media users are going into meltdown over the platform’s new ‘Bold Glamour’ filter, which has been used over 15 million times after being launched this month. 

The effect lets the person look like a thick layer of makeup has been piled on the user’s face, and irons out any skin spots. 

However professionals are now calling the filter ‘profoundly disturbing’, warning it could have a damaging impact on people’s lives.

Lucy Thorpe, head of policy at the Mental Health Foundation, told The Times: ‘Young people in particular are under enormous pressure to look a certain way. The solution definitely doesn’t lie in encouraging them to change their image. 


Experts are warning a TikTok filter which is offering users a flawless complexion without any technical glitches ‘threatens the mental health’ of app users (left and right, Joanna Kenny, from the Lake District, shared a video as she used the filter) 

DON’T USE THIS FILTER ⚠️ This is the viral filter everyone is using rn. Tell me honestly, have you ever not shown up irl because of how you’ve misrepresented yourself on social media? If so, you’re not alone ❤️‍🩹 You deserve to live a full and happy life without worrying about how you look doing it 💅 #poresnotflaws #boldglamour #beautystandards #beautystandardsarefake #bodyimagemovement #bodyimagehealing #joannakenny #toxicbeautystandards #skinconfidence #skinconfident #nofilterchallenge #fyp2023

‘We need to create a culture that values people for who they are and not how they look.’

Meanwhile TikTok user Joanna Kenny, from the Lake District, shared a video as she used the filter, saying: ‘I don’t look anything like this, but the filter itself looks natural.

‘I actually look ugly when I take this filter off. I’ve done a lot of work to unlearn that I owe prettiness to anyone. 

‘I don’t think my brain knows how to deal with looking like this one minute and then this the next.’

MPs have also been weighing in on the subject, with Dr Luke Evans sharing a video on the platform saying: ‘We need to talk about this filter.’  

He told The Times: ‘I’ve seen clips of people applying it [the filter] and saying it sets an unrealistic standard they can’t meet and that it can’t be good for anyone’s mental state… it’s hard to argue against this.’

Even before experts warned of the damage the filter could cause, the freakishly perfect looks had been unsettling people as they are flummoxed by how real it looks. 

TikTok user Zoe George, from Australia, posted a video of her trying out the filter online, writing: ‘So there’s this new filter on TikTok and it’s perfect, look at it. 

‘You used to do that with an old filter [covers eye] and you would see the lashes on your hand, like it would glitch.’ 


A TikTok filter which is offering users a flawless complexion without any technical glitches is leaving users of the app concerned (left, one user without the filter, and right, with the filter)  

Replying to @C

Posting under the user name @zoe_george_ she continued: ‘But look how perfect, I am wearing no make up right now, this is all a filter and it’s just scary.’ 

Elsewhere, users expressed their concern over the new addition to the popular video sharing platform. 

Samantha Hoy, from London, tried the filter on TikTok and said she was extremely concerned with the results. 

She explained: ‘I do not look like this and normally when you put your hand over your face, it comes off.

‘This is not me. How toxic is this filter? And what is it teaching young kids of today?’

Posting under the username @amor_style_life, she continued: ‘This is why so many people get so upset and think they should look like other people when realistically that is not them.’

Explaining how the filter creates a natural look, even enhancing pores and giving a natural glow, she then went on to say why it is dangerous. 

She said: ‘This is just so unfair on the youngsters that we are bringing up today in this world.

‘They will look at this and think ‘oh my God her make up is flawless, her skin is flawless, she just looks unreal.”

It doesn’t look like a filter at all as however much you wiggle your eyebrows or cover your face, it doesn’t glitch.  


Samantha Hoy, from London, tried the filter on TikTok and said she was extremely concerned with the results (left, without the filter, and right, with it 

I’m shocked, fresh new look? What a lie… #boldglamour #boldglamourmakeup #boldglamourfilter #toxicfilter #teachingourkids #teachingourchildren #ukmum #mumsuk #parenting #motherhood #mumof3 #ditchthefilter #tiktokvsreality #makeuptransformation #realitycheck #viralfilter

To test the filter out, a Swedish Linus Ekenstam shared a video on Twitter as he pulled a range of facial expressions to see how easily it would glitch.

He wrote: ‘I’m giving it a hard time here and it glitches just once when I’m covering my entire face.’ 

On Friday, Australian star Abbie Chatfield slammed the trend, hailing it as ‘toxic’ and ‘harmful’.

The Aussie reality TV star, 27, unleashed on the viral Bold Glamour beauty filter which has stirred up some controversy in recent days.

Meanwhile, the former Bachelor contestant warned the filter as being harmful, and her fans were on board with her viewpoint.

To test the filter out, a Swedish Linus Ekenstam shared a video as he pulled a range of facial expressions to see how easily it would glitch


Abbie Chatfield has slammed one of TikTok’s latest trends, hailing it as ‘toxic’ and ‘harmful’. The Aussie reality TV star, 27, unleashed on the viral Body Glamour beauty filter which has stirred up some controversy in recent days

So she uploaded her version which went on to accumulate 192,000 views, altering her look and showing the contrast of when no edits were made.

‘If I wasn’t a full grown adult, this would rot my brain to be honest,’ her text read on top of the video.

She added in the caption alongside the video: ‘Like it’s funny but also this is so toxic’.

A variety of fans commented they didn’t recognise her with the filter on, and said they preferred when her look when it wasn’t used.

This isn’t the first filter that TikTok has come under fire for, with the launch of its Teenage Filter last month.

Doing what it says on the packet, the teenager filter makes your face looks younger. 

The default setting will require a passcode to continue scrolling through the app once the time limit is hit, but teens can opt out of the feature if they want.

And profiles owned by users aged 13 to 15 will also be set to private automatically.

The China-based company is also set to give parents and guardians more control, allowing them to mute notifications in their children’s app during specific times of the day.

TikTok did not confirm an exact date for the new features to be rolled out, but confirmed it would be ‘in the coming weeks.’

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