GEMMA Collins broke down in tears in the street as she was forced to close down her boutique during the coronavirus pandemic.
The 39-year-old looked visibly distressed after making the tough call to shut up shop.
She's filming the second series of her reality show Diva Forever.
Cameras were filming the upsetting moment she pulled the pink blinds down on her store, Gemma Collins Collection.
It sadly means her staff are left without a job for the foreseeable as shoppers are told to avoid close proximity to stop the deadly virus spreading.
The GC started up her business in 2017 in her hometown of Brentwood, Essex.
She offers a wide range of sizes from 16 to 28, tellings shoppers she's on hand to "style all you curve queens."
Gemma – who started off as a car salesman before finding fame on The Only Way is Essex – launched her business before releasing a collection with boohoo.
Before having to close her store, Gemma already admitted the coronavirus is having a big impact on her.
Yesterday she revealed that the "stress and worry" of the deadly bug has ruined her diet after she decided to order a Chinese takeaway.
She tried to make herself feel better by treated herself to a feast of food to share with her pals for the evening.
The star has also been worrying about whether she should be returning expensive designer goods – like her Gucci tracksuit.
The death toll has hit 145 as around 1.4 million Brits are expected to be told to self-isolate on Monday.
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