Piers Morgan was not pleased during today’s instalment of Good Morning Britain (January 7) when he discovered his ITV show would go up against This Morning at the National Television Awards. The controversial host wasted no time in slamming its rival and blasting Holly Willoughby in particular for her success at the awards alongside co-host Phillip Schofield.
This Morning has won the NTA award for Best Daytime/Live Magazine Show for nine years running.
Piers slammed Holly after revealing he wouldn’t be attending this year’s awards because he didn’t see the point.
He began: “I’m not going this year because it’s a total waste of time so you can imagine what will happen.
“It’ll be ‘Oh yeah, yeah, yeah’ Holly and Phill will win for the 27,000th time.”
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Trying to calm the tension, Susanna Reid interjected: “Alphabetically we win…”
Continuing on with his rant, Piers said: “And then Ant [McPartlin] and Dec [Donnelly] will we win the best presenter.”
“It’s actually got very poor,” he added. “You know who I’d like to see win best presenter, Bradley Walsh.
“Don’t you think Bradley Walsh would be a great winner?”
Piers explained he felt he couldn’t handle Holly and Phillip faking their shock at winning the gong for another year in a row.
“Then the camera cuts to my scowling head,” he added. “It’s the worst grotesque groundhog day so I will be at home watching it.”
“What happens if we win?” asked Susanna.
“We won’t win,” Piers hit back. “Holly always leans in and goes, ‘Take that you little…
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“Do not be ever deterred by the Holly Willoughby fake halo.”
GMB and This Morning are up against ITV’s Loose Women and Channel 4’s Sunday Brunch in the Live Magazine Show category.
While Ant and Dec and Bradley face Holly and Phillip in the best presenter category.
Graham Norton is also in the category where the Geordie duo have come out on top 18 years in a row.
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Elsewhere in the nominations, ITV and BBC go up against each other in the battle of the talent shows.
Strictly Come Dancing, Dancing On Ice, Britain’s Got Talent and The Voice UK are up against each other.
Meanwhile, it’s good news for the BBC in the drama category where Call The Midwife is up against Line Of Duty.
Peaky Blinders, Casualty and Killing Eve are also in contention for the award.
Good Morning Britain airs weekdays on ITV at 6am.
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