I’M A Celebrity bosses have launched their own TikTok account in a bid to attract a younger audience.
The flagship ITV production has enlisted former Britain’s Got Talent and YouTube stars Paul Wood and Paul Klein to create the content ahead of the upcoming series.
And the duo, known as Woody and Kleiny, are laughing all the way to the bank after securing a “six-figure” pay deal, according to sources.
Our source said: “I’m A Celebrity is going to be very different this year, so bosses are going all out.
“Getting on TikTok is all part of ITV’s plan.
"It’s perfect to get younger people interested.”
The show already has a big audience online, with over 1.3million followers on Instagram and over 1.2million YouTube subscribers, but it wants to go further.
Woody and Kleiny auditioned as freestyle footballers on BGT and now make online comedy videos.
Our source said: “They have a huge following and pushed for a six-figure deal. ITV think it’ll be worth it.”
The Covid-19 pandemic means this year’s show — which begins on Sunday, hosted by Ant and Dec — is set in Gwrych Castle, Wales, instead of Australia.
CASTLE ‘IS SAVED’
THE boss of I’m A Celeb’s Welsh venue said it has been saved by the series.
ITV paid £300,000 to hire Gwrych Castle. Historian Mark Baker, head of the castle’s preservation trust, said: “The programme has saved not only us but many local businesses.
Hundreds of jobs have kept going because ITV employed them on site.”
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