LOVE Island star Zara McDermott is working on a campaign to support the development of young children with the Princess of Wales.
Kate has drafted a number of famous faces including Zara and Professor Green, Fearne Cotton, Giovanni Fletcher and Leah Williamson to work on the Shaping Us project.
Zara, who rose to fame on Love Island in 2018, shared photos from the launch and said how happy she was to have been selected.
She penned: "I am absolutely honoured to be working with the Princess Of Wales on her new campaign, Shaping Us.
"Studies have shown that so many of us don’t fully understand the magnitude of the first 0-5 years of a child’s life and how crucial these years are to forming who we become as adults."
Zara flagged stastics that show the staggering link between childhood development and mental health in adulthood, including the fact that brains grow to 90% of their adult size by the age of five.
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She added: "I am continuing to work with the Princess long term to discuss how we can ensure this campaign can make real change and I’m excited to hopefully see our ideas come to life. 🫶🏻 #ShapingUs"
The Shaping Us campaign aims to improve society's understanding of the importance of early childhood in shaping adulthood and society as a whole.
The long-term project, launched on Tuesday by The Royal Foundation Centre for Early Childhood, is said to be Kate's "life's work", which she hopes will influence attitudes towards children in the early years period of their lives.
Kate said: "The way we develop, through our experiences, relationships and surroundings during our early childhood, fundamentally shapes our whole lives.
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"It affects everything from our ability to form relationships and thrive at work, to our mental and physical well-being as adults and the way we parent our own children.
"These are the most preventative years. By focusing our collective time, energy and resources to build a supportive, nurturing world around the youngest members of our society and those caring for them, we can make a huge difference to the health and happiness of generations to come.
"All of society has a role to play in this, even if you are not directly involved in a child's life, because we are all responsible for building a more compassionate world in which our children can grow, learn and live.
"In these difficult times, it is more important than ever to help support parents and caregivers provide loving safe and secure homes for their babies and young children to survive."
Back in 2020, Zara bravely campaigned about the devastating impact of revenge porn for her first BBC documentary.
The first time it happened to her was when she was just 14-years-old, after she felt pressured to send a naked picture of herself to a boy at school.
It then happened to her again when she shot to fame on the fourth series of Love Island in 2018.
She also recently said she vowed to change her social media content after learning it 'triggers' people with eating disorders.
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