Concertgoers may need to prove they have had the coronavirus vaccine in order to be allowed into gigs in order for the live music industry to open up again.
Ticketmaster has been working on a framework for ensuring concerts can happen safely amid the ongoing coronavirus pandemic following news that a vaccine should become available in the next few months.
Although the plan is still in the development phase, it will rely on smart phones to verify people’s vaccination status or whether they have tested negative for coronavirus within a 24 to 72 hour window.
The logistics of it will rely on the Ticketmaster digital ticket app, third party health information companies and testing and vaccine distribution providers, according to Billboard.
It’s likely that the process will mean fans who have bought a ticket to a concert will need to verify that they have been vaccinated or test negative for coronavirus approximately 24 to 72 hours prior to the concert and if a fan tested positive or didn’t take a test,they would not be granted access to the event.
It comes after Pfizer revealed early results on their Covid-19 vaccine showed 90% efficacy on their initial clinical trial, leading many to hope that restrictions on daily life will eventually be able to be eased, and events like concerts can start to recover after spending most of the year on hold.
While it is still in the early stages, Ticketmaster president Mark Yovich thinks demand for digital screening services will fuel the growth of the technology sector.
He told Billboard: ‘We’re already seeing many third-party health care providers prepare to handle the vetting – whether that is getting a vaccine, taking a test, or other methods of review and approval – which could then be linked via a digital ticket so everyone entering the event is verified.
‘Ticketmaster’s goal is to provide enough flexibility and options that venues and fans have multiple paths to return to events, and is working to create integrations to our API and leading digital ticketing technology as we will look to tap into the top solutions based on what’s green-lit by officials and desired by clients.’
Ticketmaster will implement digital ticketing linked to a fan’s identity which can not be transferred or resold and which eliminates paper tickets.
Social distancing, delayed entry and contact tracing will also still be in place in order to ensure the safety of concertgoers as the pandemic continues.
Live events and the Arts have been one of the sectors hardest hit by the coronavirus pandemic, with large parts of the industry having to shut down entirely for months on end, so it is hoped that verifying fans’ coronavirus vaccination status will help get the industry open again as soon as possible.
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