Gwyneth Paltrow says people thank her for ‘conscious uncoupling’ announcement

Gwyneth Paltrow says her now-infamous “conscious uncoupling” from ex-husband Chris Martin is just one example of how her unorthodox conventions have become trendy.

“Chris and I thought we would really love to do this in a way that we remain a family even though we’re not a couple,” she said while on a panel at Advertising Week on Thursday. “People freaked out. They were like, ‘This is nuts, this is insane, we hate you.”

But the wellness guru told the crowd that since separating in 2014 and making the split official in 2016 — and since marrying Brad Falchuk last year — the negative feedback has turned positive.

“It’s something that even though people were like, ‘What is this, we don’t get it,’ now it’s something that people are like, ‘Oh wait, this might be a good thing to do.’ People come up to me all the time, and they say, ‘If you hadn’t written that, I never would have taken the approach of forgiveness and trying to put down spite and actively doing that for the sake of my children.’”

Another example of how her controversial lifestyle became mainstream was when she started her now-13-year-old son, Moses, on a gluten-free diet.

“When I wrote a cookbook because my son had eczema, and the doctor said, ‘He can’t have gluten or dairy,’ and I was like, ‘What the f–k am I going to feed my toddler?’ So that’s where the impetus of this book, “It’s All Good,” came from,” she explained. “When it came out people were really upset about it … one article said I should be reported to child services and I had all this blowback and then however many years later it’s like you’re in Italy and there’s gluten-free pasta.”

“I think that has happened enough … like doing yoga 25 years ago and people calling me a witch,” she added. “I’ve come to see that my instincts are good and right and sometimes ahead of the curve and that’s OK.”

Paltrow did acknowledge that her company has made mistakes along the way, including not being fully transparent.

“I wish that I had a science and regulatory team when we started writing about and interviewing doctors about alternative modalities five years ago,” she explained. “When you’re a little start-up you think you’re just doing a Q&A with somebody but they could be making a claim in their answer that then could be perceived as you making a claim … now we’re extremely buttoned up and we label content if it’s backed by science or for your entertainment only.”

The company, which was started at the actress’ kitchen table, agreed to pay a $145,000 settlement last year after advertising that the Jade Egg and the Rose Quartz Egg products, which are inserted into vaginas, could balance hormones, regulate menstrual cycles and increase bladder control.

In the session, where she was interviewed by Kargo CEO Harry Kargman, Paltrow encouraged entrepreneurs to stay authentic to their brands despite any pushback.

“In my opinion, the days of being really corporate and playing things really safe doesn’t resonate with the consumer,” she said. “I think people want to feel like there’s passion there’s a point of view behind a brand and sometimes we talk about things that people don’t like and I do think that’s a good thing.”

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