Grammy award-winning musician, producer, label president, author, and entrepreneur Queen Latifah is returning as the face of cosmetics brand CoverGirl.
For more than a decade, Latifah partnered with CoverGirl to launch iconic makeup collections for the brand. In January 2006, CoverGirl collaborated with Latifah to create one of the first lines in mass cosmetics made specifically for deeper skin tones – The Queen Collection.
“It feels like a full circle moment to be back with my CoverGirl family,” said Queen Latifah. “I’m excited to reconnect and collaborate with them once again to bring inclusivity to the forefront every step of the way, from product creation to ad development to product dissemination. I’m excited to be back and look forward to what we can create together.”
CoverGirl announced that Latifah will be the face of a yet-to-be-announced collection from the cosmetics brand and will be joining them in a multi-year partnership.
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