This Morning dealt crushing blow as Hollys show fails to win NTA for 1st time in 18 years

This Morning has been dealt a crushing blow after failing to scoop the Best Daytime Show at tonight's National Television Awards.

Instead, BBC TV's The Repair Shop – a show where sentimental family heirlooms are restored by craftspeople – walked off with the coveted trophy during a ceremony at London's O2 Arena on Tuesday, 5 September.

It breaks This Morning's incredible winning streak which has continued for 18 years running, from 1998 to 2022.

Collecting the award for The Repair Shop at the event, hosted by The Masked Singer's Joel Dommett, presenter Jay Blades said: "Well, you can cheer – go on!" as he took a picture of the winning presenters and production team.

He continued: "I want to thank everybody that voted for us," as well as thanking the production team and everyone behind the cameras, while also praising the other nominees. "We're the new kids on the block, and I've glad that we won this time," he said.

The NTAs celebrates the UK's biggest TV shows and its stars, with the public deciding who wins – and loses – on the night.

The shock over This Morning comes after a turbulent time for the popular ITV show and its star presenter Holly Willoughby and former co-presenter Phillip Schofield.

At last year's NTAs, the pair were left facing boos from the audience as This Morning was announced as part of the awards shortlist – they had come under fire following allegations of queue-jumping at the Queen’s lying-in-state, following the death of Queen Elizabeth II.

And this year Holly has been under a spotlight ever since Phillip quit the show in May and admitted to having an affair with a much younger male colleague, while still being married to his wife, Stephanie Lowe.

Speculation had been rife that This Morning would fail to win this year, with bookmakers' odds suggesting it could be beaten by Loose Women.

Ladbrokes gave Loose Women odds of 4/5 of winning, with This Morning itself priced at 2/1, ahead of The Chase (5/1) and The Repair Shop (8/1).

Alex Apati of Ladbrokes told the Daily Express: "We'd be amazed if This Morning chiefs find themselves on stage at this year's NTAs… all the signs currently point towards a win for Loose Women."

Earlier in the evening, Holly had exclusively opened up to OK! on the "difficult year" she's had on This Morning, admitting she has a "great team of people" around her, as she returned to the show yesterday.

Referring to the criticism of an alleged toxic culture within This Morning and ITV, she said:"I know there's been lots of reports about things and for me personally, you know, I don't want to speak on behalf of other people, but it's a world I honestly I don't recognise."

The TV presenter also addressed how "difficult" her year has been at times, but that people want things to "move on".

She explained: "This last year has been quite difficult at times. You know, if I'm really honest, it's been up and down. I think it's been a really difficult year for everybody but what's lovely is you find that people rally around you and, you know, the goodwill is there."

Holly continued: "People want things to move on".

Elsewhere at the NTAs, gongs went to shows and actors including The 1% Club for Best Quiz Game Show, Sarah Lancashire for Best Drama Performance as Catherine Cawood in Happy Valley, Danielle Harold for Best Serial Drama Performance as Lola Pearce in EastEnders and Ant and Dec for Best TV Presenter, their 22nd consecutive win.

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