It sounds like the nation’s PE teacher Joe Wicks has big plans to not only get the UK exercising, but to get them eating right too.
According to reports, the Body Coach star, 33, is planning to bring out his very own food range and is trade marking his name, Joe Wicks, in preparation.
According to The Sun, papers filed with the Intellectual Property Office reveal Joe’s hopes of creating his own food empire, as his lawyers have protected both his name and his Body Coach fitness tag.
The paper reports that the trademark will protect Joe’s name in multiple food categories, kitchen utensils and appliances, clothing and sports gear.
Joe is already known for his Lean In 15 workout plan and cookbooks and he also works alongside Gusto – a provider of fresh food recipe boxes.
Metro.co.uk has reached out to Joe’s rep for comment.
While it seems like Joe is pushing forwards with his own brand, he has also found himself in demand with major sports brands, thanks to his PE YouTube classes during lockdown.
Joe took it upon himself to keep the nation exercising while schools have been shut down in lockdown and his efforts have already seen him raise £200,000 for the NHS.
His surge in popularity has caught the eye of the likes of Nike and Adidas, with the two sports labels reportedly locked in a bidding war to sign Joe in a £5million endorsement deal.
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Insiders claimed that ‘money is no object’, as both brands are ‘desperate’ to sign Joe up as their new UK ambassador.
The fitness star was recently forced to take a break from his PE classes, after injuring his hand when falling off his bike.
He was forced to have surgery on his hand to repair the fracture, but keen to still go ahead with his workouts, Joe roped in the help of his wife Rosie Wicks to perform the moves instead while he explained the workout.
Now back at it, Joe has reassured fans he is ‘feeling good’ despite their concerns he had returned to training too soon after his surgery.
He told fans on Instagram: ‘Good morning everybody, I feel fantastic. The antibiotics have well and truly kicked in. The inflammation and the swelling has gone right down.’
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