Daisuke Obana‘s N.Hoolywood Test Product Exchange Service constantly takes viewers to their local military base, envisioned through highly-protective gear for armed soldiers. The brand’s functional delivery has become constant and remains prevalent across its Spring/Summer 2024 collection.
For SS24, N.Hoolywood Test Product Exchange Service creates combat-ready attire for everyday civilians, taking inspiration from international service uniforms. Obana uses water-resistant fabrics across padded outerwear with customizable wrist mechanisms taken from the British forces. Velcro armbands allow for swift badge verification, while baggy cargo pants authorize comfortable movement with adjustable cords worn by German militants.
Fleece-lined knitwear and quilted trousers reflect off-duty uniforms, contrasted by arrow-infused fleece tracksuits in cream, tan, and dark green hues. SS24 sees N.Hoolywood continue to expand its utilitarian design language, honoring people who protect and serve by seeing the team dig 40-meter ditches in the desert to experience intense military labor.
Take a closer look at N.Hoolywood Test Product Exchange Service’s SS24 collection in the gallery above.
Elsewhere, Studio Nicholson unveils first international flagship store in Tokyo.
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