UPDATE: Jordan Brand has a multitude of retro releases to drop off to the masses this year, but one of the most-anticipated ones is the Air Jordan 3 “White Cement Reimagined.” Detailed product images of the kicks surfaced at the top of 2023, but Nike has now loaded up their official imagery. At the time of this update, the retro J’s are scheduled to launch on March 11 in full family sizes with the adult pairs retailing at $210 USD.
To celebrate the 35th anniversary of the Air Jordan 3 this year, Jordan Brand is set to bring back the court classic in its iconic “White Cement” colorway. Part of the emerging “Reimagined” series, the upcoming release will feature a retro shape drawn from the original release, vintage detailing, “NIKE AIR” at the heels, and special OG packaging.1 of 4
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The Air Jordan 3 “White Cement Reimagined” will express the classic mix of “Summit White/Fire Red/Cement Grey” with a design inspired by the debut 1988 release. The uppers feature premium white leather with perforated sections paired with Elephant print overlays at the toe and heel regions. Additional detailing comes in the form of red Jumpman motifs at the tongues, white laces, and red insoles printed with contrasting black branding. Finishing the design of the shoe are yellowed eyelets, “NIKE AIR” heel counters, and midsoles paired with gray rubber outsoles.
The special packaging comes marked by faithful weathering along with a retro pamphlet going through the design of the Air Jordan 3.
Priced at $210 USD, the Air Jordan 3 “White Cement Reimagined” is now expected to release as part of Jordan Brand’s Spring 2023 collection in a full family-size run March 11.
For more footwear news, the Air Jordan 1 High OG is rumored to receive “Black Toe Reimagined” and “Royal Reimagined” colorways.
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