Tommy Hilfiger’s Fall 2023 campaign puts the focus on family. In a star-studded affair, the American fashion label drapes its latest wares on a multi-generational cast, featuring the friends and families of Quincy Jones, SZA, Paloma Elsesser, Amber Valletta and Devon and Steve Aoki.
“This campaign is an all-out celebration of our brand values of belonging and inclusivity with a focus on family,” said Hilfiger in a statement. “We’ve brought together a cast of uniquely talented friends and family whose deep bonds and unwavering support of one another reminds me of the powerful relationships I have with my loved ones.”
In the visuals, Jones appears alongside 21 family members, while SZA is joined by her mother, father and niece, as well as several loved ones. Elsesser, meanwhile, poses with her siblings, their mother, their grandmother and her nephew, and Valletta stands with her mother, her partner Teddy Charles and their respective children. Lastly, Siblings Devon and Steve Aoki are pictured with their brother, their nice, Devon’s children and Devon’s mother.
The collection itself offers a contemporary range of adventurous outerwear and classic prep essentials. Among them, the New York puffer reenvisions the brand’s original outerwear from the ’90s, with striking branding, vivid tones and an oversized construction. Elsewhere, heritage styles and archival pieces are revamped for today, with remixes of Hilfiger’s monogram and iconography.
The Fall 2023 collection will be available on Tommy Hilfiger’s webstore and in the brand’s retail outposts throughout the season. As the campaign’s rollout begins, peruse the initial images in the gallery above.
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