‘Ad Astra’ Once Again Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Twentieth Century Fox claims the top spot in spending for the third week in a row with “Ad Astra.”

Ads placed for the sci-fi film had an estimated media value of $6.47 million through Sunday for 1,146 national ad airings on 36 networks. (Spend figures are based on estimates generated from Sept. 9-15. Estimates may be updated after the chart is posted as new information becomes available.) Twentieth Century Fox prioritized spend across networks including Fox, NBC and ESPN, and during programming such as NFL Football, College Football and “The Late Show With Stephen Colbert.” 

Just behind “Ad Astra” in second place: DreamWorks Animation’s “Abominable,” which saw 1,231 national ad airings across 41 networks, with an estimated media value of $4.37 million. 

TV ad placements for Lionsgate’s “Rambo: Last Blood” (EMV: $3.97 million), MGM’s “The Addams Family” ($3.93 million) and Warner Bros.’ “The Goldfinch” ($3.64 million) round out the chart.  

Notably, “Rambo: Last Blood” has the best iSpot Attention Index (107) in the ranking, getting 7% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).


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