Customers will start cashing in on pre-Christmas deals tomorrow, as retailers slash prices in a five-day bonanza leading up to Black Friday .
Many major stores have already started offering massive discounts, both in store and online, ahead of the official day of discounts on November 29.
Debenhams and Argos are among those slashing prices early, with sales starting tomorrow.
The Centre for Retail Research’s figures suggest we will blow a record-breaking £2.53billion on Friday alone – 3.4% more than last year.
And £8.57billion will be splurged between Black Friday and Cyber Monday on December 2.
Debenhams is promising £270million worth of savings.
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The department store expects Black Friday sales to be 800% bigger than a normal Friday and will be taking 250 orders a minute at peak times.
Steven Cook, of Debenhams, said: “We have a long tradition of kick-starting the Christmas shopping season.
“We always have an event in the week Black Friday falls and this year’s is bigger and better than ever.”
Argos is also slashing prices early.
Last year, its website had 10,300 visits per minute on Black Friday, while more than a million people visited its stores.
James Brown, of Argos, said: “Black Friday remains our busiest day of the year for online visits.”
Anita Naik, of money-saving site VoucherCodes, said: “Even with concerns over consumer confidence due to Brexit and the election, it looks as though enthusiasm for Black Friday is showing no sign of slowing down.
“It falls slightly later in November this year, so there’s a possibility this will create a greater sense of urgency among shoppers to get their Christmas shopping done.”
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