Jenna Coleman dazzles in Boots’ Christmas advert: Victoria star spreads festive cheer as she hands out gifts from a ‘Mary Poppins’ bag in uplifting campaign
- BAFTA-nominated actress Jenna Coleman is the leading star in Boots’ uplifting Christmas advert this year
- The heartwarming advert begins with Jemma’s character Joy receiving a magical bag from her grandmother
- Joy soon discovers there’s a never-ending supply of goodies in the bag as she enjoys the festive season
She’s appeared in Emmerdale, played Doctor Who’s sidekick and took a turn as Queen Victoria – and now Jenna Coleman has delivered a scene worthy of the Mary Poppins role.
The 35-year-old BAFTA-nominated actress, from Blackpool, is the leading star in Boots’ uplifting Christmas advert, which has been shared exclusively with FEMAIL ahead of its release tomorrow.
Receiving a Boots bag from her beloved grandmother as well as a bottle of perfume with the note: ‘This is what Christmas feels like, Nan’, Jenna, who’s playing ‘Joy’ in the production, eagerly delves into the red and yellow carrier.
But to her shock, after pulling out one item, she soon discovers there’s a never-ending supply of goodies in the bag – all she has to do is think about what she wants.
She’s appeared in Emmerdale, played Doctor Who’s sidekick and took a turn as Queen Victoria – and now Jenna Coleman (pictured) has delivered a scene worthy of the Mary Poppins role
The 35-year-old BAFTA-nominated actress (pictured), from Blackpool, is the leading star in Boots’ uplifting Christmas advert, which has been shared exclusively with FEMAIL ahead of its release tomorrow
Receiving a Boots bag from her beloved grandmother as well as a bottle of perfume with the note: ‘This is what Christmas feels like, Nan’, Jenna, who’s playing ‘Joy’ in the production (pictured), eagerly delves into the red and yellow carrier
Jemma is the face of the High Street chemist this festive season, which is leading with the slogan ‘Bags of Joy’ for its Christmas advert.
The advert begins with Jemma’s character Joy receiving her magical bag which wields the power to make her Christmas truly magical and delivers the perfect gifts to her friends and family at every opportunity
Upon finding that the carrier offers a never-ending supply of items, an astonished Joy tips the bag upside down, covering her bed with products before lying in the middle of them while in disbelief.
She then heads to a bar with friends, where they dance the evening away – until a camera remarkably appears in the bag and snaps a picture of them laughing.
Then she joins her family to decorate a tree and asks the bags for baubles, only to receive bubbles in the light-hearted moment.
Joy also decorates a snowwoman with eye lashes, while dressed in a stunning red coat, before visiting her family for Christmas.
But to her shock, after pulling out one item, Joy (pictured) soon discovers there’s a never-ending supply of goodies in the bag – all she has to do is think about what she wants
Joy also decorates a snowwoman with eye lashes, while dressed in a stunning red coat, before visiting her family for Christmas (pictured)
‘This is what love smells like’, reads the caption on the perfume bottle Joy gifts to her grandmother – sweetly bringing the advert full circle.
The advert was directed by Academy Award winner Tom Hooper and the magical bag of joy represents the 1000s of gifts available at Boots, including beauty, fragrance, homeware, electrical beauty and stocking fillers.
Jenna Coleman said: ‘I love Christmas and I’ve always loved Christmas films. Working on “Bags of Joy” with Tom, and the beautiful imagination he brought, creating this magical little film felt really special.
‘Celebrating family, togetherness and the simple joy of giving mixed with a healthy dose of festive magic and charm felt so poignant this year.
Joy (pictured left) also heads to a bar with friends, where they dance the evening away – until a camera remarkably appears in the bag and snaps a picture of them laughing
The advert (pictured) was directed by Academy Award winner Tom Hooper and the magical bag of joy represents the 1000s of gifts available at Boots, including beauty, fragrance, homeware, electrical beauty and stocking fillers
‘I hope people enjoy watching it as much as we did making it,’ the actress concluded.
Pete Markey, Chief Marketing Officer at Boots UK said: ‘After the challenges of the past 18 months, we felt it was more important than ever for Boots to bring joy to the nation by telling an uplifting, positive story at Christmas.
‘The story of Joy and her Nan embodies the spirit of a family Christmas and represents what many families will be doing this year, making heart-warming memories worth cherishing after a year apart in 2020.’
The ‘Bags of Joy’ TV advert will air for the first time on Saturday 6 November during the Jonathan Ross Show on ITV.
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