When the Duchess of Cambridge and the Duchess of Daytime TV wear the same thing, you know it’s a winner.
Kate Middleton and Holly Willoughby are, hands down, two of our favourite British fashion icons. Between their strong day dress game and their next-level red carpet wardrobe, these two women know a thing or two about picking the perfect outfit for an occasion. Is it any wonder they match from time to time? We’ve picked all the times Kate Middleton and Holly Willoughby’s style was so similar they basically twinned.
From go-to midi dresses, to chic shirts, the two stars know what works for them, and labels know their power, too. The exposure for brands can make a smaller company mainstream in just a couple of photographer’s clicks. The “Kate Effect” and the “Holly Effect” both see pieces selling out just days after either wear an item.
Both the Duchess of Cambridge and the Duchess of Daytime TV have a number of events to dress for; from daily appearances where a polished, yet approachable look is the order of play, to red-carpet events when only the most refined gowns will do, carefully honing their style has taken years in the spotlight, but it has certainly paid off. Either way, when Kate and Holly both wear almost exactly the same thing, you know it’s a sure-fire winner.
I’ve rounded up some of the best times Kate Middleton and Holly Willoughby’s outfits matched below.
The Duchess of Cambridge made one of her first in-person royal appearances since lockdown restrictions started easing in July 2020 alongside Prince William in a Beulah London dress. She opted for navy court shoes and a polished ponytail for the appearance at the Queen Elizabeth Hospital in Norfolk.
However, just eight months prior, Holly had chosen the same Beulah London dress for an appearance on This Morning in October 2019. The presenter opted for nude beige court shoes and kept her blonde bob out for the Wednesday show.
One of her more fashion forward looks to date, Kate wore a purple Gucci pussybow blouse (reportedly styled backwards) with tailored black trousers as she visited the Henry Fawcett Childrens Centre in 2019.
Holly opted for the same smart style, switching out purple for a forget-me-not blue &OtherStories pussy bow blouse with Jigsaw tailored trousers on This Morning in June 2020.
Easy to throw on and as chic as ever, Kate is as much a fan of the floral midi dress as any of us. She wore a Faithfull The Brand number on a visit to The Nook in the village of Framingham Earl in June 2020.
The floral midi dress has become a staple for Holly throughout the limited pandemic production of the This Morning show. Here she is sporting an LK Bennett number, ideal for the show in May 2020.
Kate wore a green midi dress with a square polka-dot design by Suzannah for the Duke and Duchess of Cambridge’s tour of Ireland in March 2020.
Holly opted for a high street version – an &OtherStories polka dot dress – as she presented another episode of This Morning at the end of 2019.
The Duchess of Cambridge chose a festive tartan skirt for a Christmas Party at Kensington Palace in December 2018 from New Zealand-born, British based designer, Emilia Wickstead. Kate paired the red tartan skirt with knee-high slouchy boots and a knitted black cardigan.
Holly wore a high street version from H&M on This Morning in January 2019, pairing the tartan skirt with matching beige knitted top from Lindex and pumps from Gianvito Rossi.
Kate brought some sunshine to the Wimbledon men’s final in July 2018 in a gorgeous, bright canary yellow dress by Dolce & Gabbana, garnering support from fashion fans around the world.
Holly wore an equally bright and flitty yellow dress by Whistles on the set of This Morning the same month.
The Duchess of Cambridge is a big fan of a floral number, and pink is as strong a colour as any, especially in the summer. Kate wore a floral pink dress with half-length sleeves and a midi hem by British fashion brand L.K. Bennett as she took Prince George, Princess Charlotte and Prince Louis to a charity polo match in July 2019.
Holly wore a similar style by Ghost – complete with half-length sleeves, midi hem, and floral pink pattern – on the set of This Morning earlier this year (April 2020).
Hey! Most of these are really great – just thought a couple of the red carpet ones (the long blue and lilac dresses) could be swapped out for some stronger matching looks. Suggestions below:
Choose an edition:
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