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Kris Jenner is more than just a momager.
The reality star, 65, sparked rumors that she was creating her own beauty brand last month when she filed applications to trademark “Kris Jenner Skincare” as well as “Kris Jenner Beauty” and “Kris Jenner Skin.”
Now, Jenner — who serves as CEO of Kylie Cosmetics, among other positions within her family’s various fashion, beauty and lifestyle businesses — has confirmed that she will be branching out with her own company in the near future.
“I’m obsessed with my skin and have always taken really good care of it,” she told WSJ Magazine. “I had my first facial when I was a very young girl and just never stopped, really. It was always a priority … About four or five years ago, I decided to formulate a skincare line … I had some samples done up.”
Jenner continued, “So I do have a skincare line that I love that’s ready to go … When the time is right, a year from now, maybe two — I just think it’s really important for older women to realize that if they just take care of their skin, it’s not complicated.”
The products will be based on the star’s own skincare secrets. “I just did something that emulates exactly what my daily routine is. That will be my line,” Jenner explained, adding, “I think beauty is definitely my niche. I love all of it.”
The trademark applications cover haircare products like shampoo and conditioner and skincare items like cleansers, moisturizers and toners, as well as nail polish and false eyelashes.
Though fans may have to wait a year or two for their Kris Jenner-branded skincare, the reality star is launching yet another brand in the meantime: Safely, a direct-to-consumer line of plant-based cleaning and self-care products created in collaboration with Chrissy Teigen and Good American co-founder Emma Grede.
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