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Netflix to take on TikTok, Instagram Reels with new 'Kids Clips' feature
Netflix growth consistent, safe to have ‘bullish’ approach on stock: Market expert
Evercore ISI Senior Managing Director Mark Mahaney ‘likes’ the Netflix stock and argues the streaming service has successfully delivered ‘innovative’ content.
As Netflix continues to look for new ways diversify itself amid growing competition, the streaming behemoth is setting its sights on a space that has been dominated by TikTok and Instagram Reels: short-form videos.
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To attract younger viewers, Netflix will begin testing a new "Kids Clips" feature in its iOS app in the U.S., U.K., Canada, Australia, New Zealand, Ireland, Brazil and Spanish-speaking countries in Latin America. The new feature will offer short videos from the company's full catalog of children's television programs and movies. The company noted that new clips will be added daily based on current and future offerings.