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Popeyes isn't planning on serving up any pizza pies in the near future. Instead, it's trying to lure customers away from the meal with a new social media campaign dubbed "Popeyes instead of pizza."
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The chicken chain, owned by Restaurant Brands International, is encouraging its customers to snag a family member's phone and autocorrect the word "pizza" with "Popeyes instead of pizza" to ensure Popeyes rises as the top choice over pizza when it comes to deciding what's for dinner.
Ticker | Security | Last | Change | Change % |
---|---|---|---|---|
QSR | RESTAURANT BRANDS INTERNATIONAL INC. | 56.49 | -0.36 | -0.63% |
If customers screenshot the autocorrected text and post it to social media with the #LoveThatAutocorrect, they will be given to a $5 discount on their next meal.
POPEYES CONFUSES SOCIAL MEDIA FOLLOWERS WITH 'PIZZA' TWEET, OFFERS FREE DELIVERY FOR FAMILY MEAL ORDERS
In a video posted to YouTube last week, the company listed three steps on how switching out the word pizza would work alongside an example of what the text exchange would look like.
The effort comes as heavy hitters in the food industry are working to entice customers amid a time of heightened demand for takeout and delivery. Fast-food competitors remain reliant on the to-go service model, especially as a fresh round of coronavirus cases threatens parts of the United States.
The delivery demand has driven Pizza Hut, Dominos and Papa John's to hire additional staff.
PAPA JOHN'S TO HIRE 10,000 WORKERS TO MEET CORONAVIRUS DELIVERY DEMAND
"More often than not, the delivery go-to everyone lands on is pizza," said Popeyes chief marketing officer Bruno Cardinali. "While we love pizza just as much as the next person, families are actually looking to add other options to their repertoire and for that we created a campaign that will hopefully incentivize people to consider Popeyes for family meals and to satisfy their taste buds- fried chicken."