PRIMARK fans have rushed to buy a "gorgeous" £15 jumper and said it's a dupe of the £420 Toteme designer version.
The high street store's knit has been popular among fashionistas on a budget.
With the winter looming, Brits are already filling their wardrobes with warm clothing.
And with the Christmas season almost here, brands are starting to sell favourite winter staples.
The retailer offers a winter jumpers line – and customers said they can't wait to buy them.
Primark is selling a collection of winter jumpers which come in various designs.
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The store posted a video on their Instagram featuring the budget-friendly items.
The striped jumper looks similar to the ready-to-wear designer £420 Toteme Striped Wool-Blend Turtleneck Sweater.
The item is wildly popular among influencers and fashionistas.
But now, money-savers can get a low-cost "dupe" for a few quid.
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Savvy customers have been flocking to their nearest store to put their hands on them – as they only cost £15.
Primark fans said the "gorgeous" jumper is a go-to option for a Christmas-ready outfit.
One said: "I adore stripes. I got a gorgeous stripe jumper from your store last month and have already worn it multiple times."
Another fashion fan added: "Okay, I need them all." A third said: "How amazing are these, three options for a Christmas get-together"
A fourth penned: "Amazing winter jumpers."
The retailer also launched a popular Rita Ora Stripe Knit Jumper – which sells at £18.
The item is part of a collaboration clothing campaign with the singer who handpicked the items herself.
Shoppers can also snap up a more colourful top with the Rita Ora Brushed Stripe Jumper, which costs £16.
It comes as Primark divided opinion with a new Christmas jumper, as some think they’ve gone "too far".
The teal jumper features a geometric white snowflake pattern, with "PRIMARK" written across the chest.
Elsewhere, a fashionista revealed she's found the perfect pink jumper for autumn – and it's almost £12 cheaper than Primark's viral one.
The bargain high street store's £17 knit has been so popular with fashion fans that it's selling out everywhere.
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Meanwhile, shoppers are rushing to Primark to buy a £2.50 Nars lip balm dupe that's scanning for £23 cheaper than the original.
The new makeup item is sending fans into a meltdown as they come in two chic shades.
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