TESCO shoppers have been rushing to buy an everyday essential that's scanning at the tills for £10 instead of £40.
The supermarket giant is selling kid's Oral-B electric toothbrushes for a fraction of their original price.
Happy shoppers took to Facebook to share their excitement.
One posted in the Extreme Couponing & Bargains group and said: "£10 in Tesco reduced to clear from £40, they also had Frozen ones."
The post was flooded with nearly 250 comments with many tagging their friends asking them to look for the product when they next go to Tesco.
One commented: "Do you have these? I really want 2 if they are £10 lol."
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While another tagged her friend and wrote: "We need to have a nosey."
Another added: "Keep eye out."
Bear in mind that stock and prices will vary from store store.
It might be worth phoning your local Tesco to see if they've got the toothbrush in stock and for £10 first.
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Make sure you're shopping around for the best deal as you could find a similar product that is cheaper elsewhere.
At the time of writing, we couldn't find one going for less than a tenner.
The Oral-B website currently has the same Spider-Man toothbrush for £20 so you could try there if your Tesco isn't offering the discount.
It comes as Tesco Clubcard users have just days left to make sure they don't miss out on Clubcard points.
The supermarket giant is cutting how much customers can transfer into reward partner vouchers.
From June 14, Clubcard points spent with reward partners will be worth less.
Customers can currently exchange and triple the value of these vouchers at various reward partners including Pizza Express and Zizzi.
But from June 14, Clubcard vouchers will only be worth double their value if exchanged at any of Tesco's 100 reward partners.
The move will mean that their value won't go as far as it used to on things like family days out at Alton Towers Resort, meals at PizzaExpress, sunny getaways with Hotels.com and much more.
If you're planning on using your points for vouchers, exchange them or they'll be worth a lot less after two weeks.
Customers wishing to avoid the points devaluation for as long as possible can do so by ordering partner codes before June 14.
How can I save on my supermarket shop?
There are many ways you can cut costs on your groceries.
Firstly, take advantage of supermarket schemes as the majority offer them and it's an easy way to earn points and save cash.
We've got some great tips on how to make the most of the loyalty schemes you're signed up to here.
Keep an eye out for offers too.
For example, Morrisons is currently offering shoppers 5p off a litre of fuel when they spent £35 in store and online.
There are cheap food clubs run by local community groups or charities floating around.
They're different to food banks because you don't need to be referred by anyone to join one.
These clubs link up with local supermarkets, who donate food nearing their sell-by date.
They are usually run from public places, such as church halls.
There are also food waste apps to make use of.
The Too Good To Go app, for instance, matches you with local food outlets that have food left at the end of the day to sell for less.
You pay from £1 to £7 for a ‘magic’ bag or box from a local business that contains a surprise mix of products.
Do you have a money problem that needs sorting? Get in touch by emailing [email protected]
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