From Black Friday to Cyber Monday and then straight into the Christmas shopping season, the idea of even more shopping might not be appealing to everyone. However, Small Business Saturday is a shopping event with a difference.
Small Business Saturday 2021 marks the ninth year of the event in the UK, and the campaign has grown significantly each year.
In 2020, £1.1 billion was spent with small businesses across the day.
But what are the specifics of Small Business Saturday, and how can you get involved this year?
What is Small Business Saturday?
Small Business Saturday started out as a grassroots campaign imploring consumers in the UK to shop local and support small businesses in their communities.
Though the campaign usually culminates with one specific date, the intention behind the campaign is to have longer-lasting effects and encourage shoppers to be more aware of the benefits of supporting smaller businesses all year round.
How to promote your business this Small Business Saturday
On the flip side, if you are a business owner and want to get some exposure ahead of this year’s event, you are invited to register your business with Small Business Saturday online.
The organisation explains that, by registering, businesses will receive help promoting their business both before, during and after Small Business Saturday.
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