TOWIE star Gemma Collins took to Instagram in an empty London shopping centre to urge her fans to "keep calm and carry on", in spite of health official warnings across the world surrounding the coronavirus pandemic.
Showing her followers that she wasn't going to be beaten down by fear of COVID-19, she told fans that she was in the west end and that it was "dead", as she told people to "get back in the shops".
Her many followers were left gobsmacked with her choice of comments on the situation, as government officials have encouraged members of the public to self-isolate amid the outbreak.
In the two videos, Gemma can be seen looking very glam as she parades through a shopping mall continuing about her usual routine, ignoring any growing concern about the coronavirus.
The 39-year-old said: "Right guys I've taken to Instagram, I'm in West End, it's dead.
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"I'm urging everybody to keep calm and carry on, let's get back in the shops, let's get every back living their daily lives.
"Everything's grinding to a halt and I'm feeling a little bit concerned."
Sharing her views with the world she captioned the short snippets: "We must keep POSITIVE, we must keep going.
"We can't let the economy crash because of a virus, we must be strong and carry on.
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"Wash your hands and carry on. Lets keep living. I am partial to Knightsbridge fever my favourite fever."
Followers flocked to their keyboards to share their opinions with many branding the reality star as "irresponsible" for her latest update.
One person said: "Always been a fan but I think you are speaking irresponsibly and going against what we have seen in other countries and are being warned by experts, you can do what you like but know that you influence people and are actually putting them at risk."
Another asked: "Do you have a compromised immune system Gemma?"
A third gasped: "A very uneducated statement that you are putting out there."
A fourth explained: "Bit irresponsible Gemma Collins… not sure if this is a joke or not but maybe don't tell people to get out and go shopping when the UK is a few days away from lockdown and are trying to delay the virus."
Previously that day, Gemma made a chic arrival at the Prince's Trust Awards, wearing the same black gown and looking glam as ever, but managed to suffer a slight hiccup with her dress.
Sadly for the GC she forgot about the split on the back as she climbed into the back of a taxi and flashed the split to those around her.
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