Home » TV & Movies » Big Brother rich list reveals forgotten stars like Imogen Thomas & Sophie Reade cashing in on Insta – top 5 are surprise | The Sun
Big Brother rich list reveals forgotten stars like Imogen Thomas & Sophie Reade cashing in on Insta – top 5 are surprise | The Sun
IN its heyday, the winner of Big Brother could walk away with a cash prize of as much as £150,000.
But for some savvy former stars, the real money-making came after they left the house.
This Sunday, the legendary reality show returns on ITV with new hosts AJ Odudu and Will Best – and a much-anticipated cast from "all walks of life".
They would do well to follow the success of ex-housemates like Alison Hammond and Josie Gibson, who are now some of the biggest names in telly.
But even some of the more forgotten faces have still built up a huge social media following, which could land them valuable deals advertising for brands.
Using Hype Auditor's influencer calculator, which crucially measures engagement as well as follower count, we have compiled the ultimate Big Brother Instagram rich list – and some surprising stars can even out-earn the most famous thanks to their loyal followings.
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Series three winner Kate Lawler, 43, is one of Big Brother's most famous success stories – she's released a best-selling book and is a TV and radio presenter.
The devoted animal rights campaigner is married to Martin Bojtas – they share a daughter called Noa.
In 2021 she revealed she managed to trick the Big Brother cameras after they failed to catch her and Spencer Smith in a sex act.
On Instagram, she is followed by 487,000 fans and able to make £2,555 whenever she posts an ad. Although she is not the most followed ex-housemate, factors such as engagement make her the highest-earning on social media.
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