Dragons’ Den hopeful who rejected Deborah Meaden rakes in millions with eye-watering supermarket deal | The Sun

A DRAGONS' Den pitcher, who rejected Deborah Meaden’s offer on the BBC show, is now making millions after striking an eye-watering supermarket deal. 

The couple’s successful pet food business Scrumbles, has launched in ASDA and is making a killing after they rejected 60k offer.

Scrumbles is a 100% natural, gut-friendly pet food brand that was launched in 2018, by Jack Walker and Aniesha Soobroyen and was pitched to the Dragons in 2019. 

Scrumbles, which produces dry food, wet food and treats for both cats and dogs, has launched in 330 ASDA stores from September 6 with 32 new products launching in total. 

The co-founders have hailed it as another huge milestone for the brand.

While on BBC’s Dragon's Den the co-founders turned down the £60,000 investment made by Debroah, after she asked for a 20 percent stake in their venture.

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It has been a few years since their appearance on the show and the brand has definitely expanded with a recent £6million capital investment to accelerate their growth plans.

As well as landing a huge investment, It has also landed at #12 in the Sunday Times Top 100 Fastest Growing Businesses in the UK list.

This launch into ASDA further expands the brand’s accessibility and availability across the UK, making it easier for pet owners to purchase.

The main aim of the products is to promote good gut health among pets.

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Each recipe is packed with added pre or probiotics offering the best solution for even the most discerning doggies and fussy felines.

Founder and CEO Aneisha Soobroyen said: “We’re super proud of this launch.

“I’ve got many happy memories following my Mum around Asda on our weekly big shop when I was growing up so it’s even more special to land on these shelves.

"It feels like only yesterday (co-founder) Jack, and I were packing orders out of our kitchen, and now we’re available in the Top 3 Grocers in the UK, aiming to feed as many pets our gut-friendly recipes as possible.

“Our mission of course, is to disrupt the pet food industry with our kind on tums and planet recipes, all whilst feeding our pets food and treats they absolutely adore and deserve.

“So, this is a major milestone for us, and we couldn’t be happier with the support from the team at ASDA.”

The ASDA launch will mark the latest business to stock the products, which are already available across Sainsbury’s, Tesco, Pets At Home, Amazon and Ocado alongside a variety of independent businesses.

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