THE Apprentice star Rochelle Anthony isn't appearing on our screens for the first time. The star has already been on TV – as her secret reality show past has been revealed.
The hit BBC show returns tonight with 18 new candidates vying for the £250,000 investment from Lord Sugar.
But it seems, this isn't the hopeful's first rodeo when it comes to reality TV – as the star has already been on our screens before.
Rochelle – who says she is regularly compared to the biggest reality star in the world, Kim Kardashian – has previously appeared on Geordie Shore The OG's.
The mum-of-two is good friends with cast member, Marnie Simpson and has featured in a few episodes of the show as her hair stylist.
In a classic episode of the MTV series, Rochelle is seen chatting to her Geordie pal about life, before she moves on to cutting Marnie's sons' hair.
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The reality TV star can be heard saying that Rochelle is her hairdresser and she's "known her for so long".
She added: "She's always there when I need someone for advice."
Rochelle, who is friends with former candidate Luisa Zissman, describes herself as "a tenacious, fierce, and determined businesswoman."
She previously penned: "I deserve Lord Sugar’s investment because I know the hair industry like the back of my hand and Lord Sugar knows business.
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"Together, we would be an absolute force to be reckoned with."
The Kim Kardashian lookalike, has previously joked about her business moto.
Rochelle was seen saying: "I feel that my motto would be that I'm the Kim Kardashian of the business world because I'm doing it with class but I've got a big a**e."
As she giggled, she turned to the side to show off her perfect behind.
The Apprentice returns on Thursday January 5 on BBC One at 9pm.
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