LAST year’s Christmas number one champ LadBaby, who topped the chart singing about his love of sausage rolls, has slammed Greggs for releasing a vegan version after outrage from pastry lovers.
The dad blogger, 31, waded into the bitter row by saying the vegan sausage roll is damaging the reputation of one of the country’s most iconic dishes.
Describing himself as the UK’s “official sausage roll king”, he told The Sun: "My biggest beef (or Quorn) with the new ‘sausage’ roll is mainly its name. I mean, surely you can’t call it a sausage if it doesn’t include meat?
“Call it a Quorn roll, or a vegan roll, but don’t bring down the good name of a traditional British meat snack if it doesn’t include meat.”
The star, whose real name is Mark Hoyle and boasts over 500,000 subscribers on YouTube, said he couldn’t understand what would possess a Greggs customer to plump for the meat-free knockoff.
He said: "I’ve not got any particular opinion on vegans or people that decide to deprive themselves of the delicious joys of a cylindrical bit of pork wrapped in a puff pastry case.
“But let’s just say, I won’t be rewriting my song to ‘a cylindrical bit of Quorn mushed into a gluten free puff pastry case’ as it hasn’t exactly got the same ring to it."
LadBaby beat Ariana Grande, 25, to the coveted Christmas No1 spot with his charity cover of Starship’s We Built This City, which changed the lyrics to “we built this city on sausage rolls”. It shifted 75,000 copies in a week.
He also shared a GIF on Twitter of himself shaking his head and replacing the V in “vegan ‘sausage’ rolls” by sticking up two fingers at the camera.
LadBaby’s comments come after Piers Morgan, 53, fuelled the culinary row by tweeting Greggs: “Nobody was waiting for a vegan bloody sausage, you PC-ravaged clowns.”
After complaints from vegans, the Good Morning Britain host wrote: “I get it, you’re all hangry. I would be too if I only ate plants and gruel.”
Greggs has defended their new item, introduced on Wednesday, saying they had seen “increasing demand for vegetarian and vegan products”.
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