Another studio takes a step towards shortening the 90-day theatrical window
Paramount
Paramount has become the next studio to take a major step towards shortening the 90-day theatrical window, announcing during ViacomCBS’ investor day presentation that it will release two of its biggest upcoming blockbusters, “Mission: Impossible 7” and “A Quiet Place — Part II” for streaming on Paramount+ 45 days after they are released in theaters.
When exactly those films arrive is still yet to be determined, as the COVID-19 pandemic has repeatedly pushed back the release slates of dozens of blockbusters. But for now, “A Quiet Place II,” which was originally set for release in March 2020, is currently set for release in theaters on September 17, while “MI7” is set for release in theaters on November 19.
Paramount’s announcement comes as the pandemic has led Hollywood studios to experiment with the theatrical window that has been fiercely defended by movie theaters for decades. Universal Pictures has signed a deal with AMC Theaters and Cinemark to release its films on PVOD as early as 17 days after theatrical release, or 31 days if the film grosses more than $50 million in its opening weekend. Warner Bros., meanwhile, made the controversial decision to release all of its 2021 films on HBO Max for 30 days at the same time they are release in theaters.
More to come…
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