Seeking nominations for the advertising and marketing execs helping their companies prepare for a data-privacy world

  • Insider is looking for the top ad executives at the forefront of navigating data and privacy.
  • They could be pioneering things like a new contextual targeting approach or a first-party database.
  • Submit your nomination by 9 p.m. EST on Wednesday, March 31.
  • See more stories on Insider’s business page.

Data has long been a buzzy word in advertising, but it’s never been as critical as it is today.

Google and Apple’s plans to phase out mainstay ad-targeting tools are forcing advertisers to evolve their ad targeting, while the consumer shift to digital streaming and e-commerce are changing the way marketers collect and use people’s data.

Some companies are responding by buying startups to help scale their approach to data, while others like ad holding giant WPP are building new data operations themselves.

Insider is looking for the advertising and marketing executives who are at the forefront of helping their companies navigate these changes, whether it’s pioneering a new way of contextually targeting or building a new first-party database.

This list will be based on nominations and our own reporting. The execs can come from marketers and agencies, but should be in the weeds of tackling data and privacy, not necessarily at the C-Suite level.

Submit your nomination through this form by 9 p.m. EST on Wednesday, March 31.

Source: Read Full Article