And Just Like That, Peloton's New Ad Pokes Fun at the Show's Shocking Death — Watch

Watch out! This post contains spoilers.

And just like that, Mr. Big is alive! By now you must have heard about the beloved character’s shocking death in HBO Max’s new Sex and the City spinoff And Just Like That… In case you missed it somehow, Mr. Big (Chris Noth) was killed off in the series premiere. During his 1,000th Peloton ride, Big has a fatal heart attack while Carrie (Sarah Jessica Parker) attends Charlotte’s (Kristin Davis) daughter’s piano recital. Unsurprisingly, the morbid episode sent Peloton’s stock prices plunging, but you can’t keep a good bike down!

On Dec. 12, Peloton released a 30-second commercial poking fun at the whole ordeal. In the clip, King (a real-life Peloton instructor) gets cozy in front of the fireplace with the 67-year-old actor. “I feel great,” he says. “Should we take another ride? Life’s too short not to.” As if that line wasn’t genius enough, Ryan Reynolds, who narrates the ad, is heard saying, “And just like that . . . the world is reminded that regular cycling stimulates and improves your heart, lungs, and circulation, reducing your risk of cardiovascular diseases.” He continues, “Cycling strengthens your heart muscles, resting pulse, and reduces blood-fat levels” before quipping, “He’s alive.” Watch the ad above!

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