It's the must-have dress of the summer, well according to some people.
Others think it looks like a spotty sack of potatoes.
We're talking of course, about Zara's printed dress, you know, the one with the white and black polka dots.
The simple garment is being worn by women all over the UK and has become so popular that it spawned an Instagram account called @hot4thespot which has over 21,000 followers and shares cheeky photos of people spotted out and about wearing the dress.
And now it seems love for the outfit has reached new levels, as one woman recently got married in it.
Gulnaz Hkusneeva wore the drop-hemmed maxi dress to tie the knot with her partner Azat.
The couple, who live in Kazan in the central Russian republic of Tatarstan, married back in May in a laid-back ceremony.
Speaking to HuffPost, Gulnaz revealed how she wasn't bothered about splashing the cash on a fancy dress for her big day and had planned to wear something she already had in her wardrobe.
However her sister wasn't on board with that plan, so went out and bought her something new to wear.
So, dressed in THAT dress, a pair of white mules and armed with a white bouquet of flowers, Gulnaz and Azat headed down to the registry office with some of their close friends and family.
Recalling the day, the bride said: "I felt happy! I didn't need anything else: my husband, my close friends and my perfect wedding dress."
And while you may think it odd that she'd choose to get married in a dress that literally everyone else is wearing, it turns out that the Zara trend has yet to hit Tatarstan.
In fact, she didn't find out the dress was so popular until three months after the wedding, when her sister stumbled upon hot4thespot online and they had a good laugh about the whole thing.
Her wedding photo is now proudly displayed on the account for all to see.
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