The hoops grounds is established in the Kwai Chung residential neighborhood, and its surface is made entirely from NikeGrind materials that were pulled from up to 20,000 pairs of used sneakers — further aligning with Nike‘s Move to Zero initiatives. This particular destination was chosen as is located in close proximity to 14 primary and secondary schools. Laid out across the entire court are whimsical cartoon figures that were designed by British artist James Jarvis along with Nike’s retro pinwheel logo that is placed at half court.
In an effort to boost youth programming in the area, Nike has joining forces with InspiringHK — a local nonprofit organization that is designed to promote social mobility and inclusivity through active participation in sport.
This newest project serves as a follow up to the courts that Nike has refurbished in cities such as Paris, Beijing and Mexico City from 2019 to 2020.
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