Taking its peanut butter and chocolate combination to new heights, Reese’s Big Cups latest Big Cups innovation will come stuffed with Reese’s Puffs Cereal. “Reese’s Big Cup Stuffed with Reese’s Puffs Cereal” is a collision centered around textured bites that add to the big flavor that we know and love. The mashup sees the larger milk chocolate cup that envelops rich peanut butter riddled with Reese’s Puffs Cereal bites for an extra special sweet treat.
“Collaborations are quite popular but what we are about to unleash is next level. We knew the ultimate mashup was already within the Reese’s universe, so we made it happen,” said Henry Hancock, Senior Associate Brand Manager at Reese’s. “We’re taking chocolate and peanut butter fandom to a new stratosphere by adding Reese’s Puffs cereal to our Reese’s Big Cup.”
The Reese’s Big Cup Stuffed with Reese’s Puffs Cereal will be available nationwide starting this November.
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