Aldi secrets: Discount supermarket uses trick to make customers buy more Easter food

Aldi's Easter hot cross bun strategy discussed by expert

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Aldi has become a popular supermarket choice for Britons in recent years with the discount retailer offering groceries a more affordable price compared to other shops. With Easter being one of the most important times of the year for the supermarket, Channel 5’s Aldi Easter Secrets shared just some of the ways customers are persuaded to buy more food.

Easter is often associated with chocolate eggs and hot cross buns.

Although the supermarket sells millions of Easter Eggs and hot cross buns each year, there is tough competition between the retailers. 

One way that Aldi stands out from the crowd is by offering an unusual range of Easter chocolate.

This year, customers can get their hands on milkshake eggs, delicious Easter chocolate with a twist. 

The seasonal product went viral on social media, a tactic which means more customers will head to Aldi to check out the range.

Experts on the documentary said that by standing out from the crowd, the retailer is enticing a vast range of shoppers.

They also explained that customers won’t just pop into the supermarket for Easter chocolate and will pick up other groceries while they are there, meaning they will be spending more money.

Easter chocolate in Aldi is also strategically placed, with it either being towards the back of the store or in the middle aisles. 

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Placing the chocolate towards the back of the store means customers have more time to see other food products they might want and means they will likely spend more money.

The middle aisles in Aldi, known as the ‘Aisle of Aldi’ is where customers can find the huge range of Specialbuy items. 

Again by placing occasional chocolate in these aisles, it gives shoppers longer for another product to catch their eye.

What’s more, the show discussed how hot cross buns are “key weapons” in Aldi’s Easter success. 

The German discounter stands out from the crowd by selling a huge variety of different flavoured buns.

This year, Aldi’s hot cross bun flavours include chilli and cheese, luxury fruited, triple berry, raspberry and Belgian white chocolate, rhurbarb and custard, honeycomb, salted caramel and Belgian chocolate and Bramley apple and cinnamon.

By selling so many varieties of the Easter treat, customers may be more enticed to buy more than one packet to try different flavours. 

Aldi also stands out from the other supermarkets by selling more unusual flavours that customers might not be able to buy elsewhere.

Discussing the retailers tactic on the Channel 5 show, psychology expert Siemon Scamell-Katz explained that by selling different flavoured hot cross buns each year, customers will keep coming back to pick up their favourites.

The hot cross bun range is also super affordable at the discount retailer, a tactic Aldi is well-known for.

However this doesn’t mean they’re any less tasty as the supermarket has won several awards for their delicious hot cross buns, including a Good Housekeeping Institute award. 

Fans were also delighted with the new hot cross bun flavours, sharing on social media their thoughts. 

One fan said: “Saw these at the checkout today, wish I’d bought them now.”

Another said: “Can’t wait for my next food shop now!”

“They all sound so yummy,” commented another Aldi fan.

The Channel 5 documentary explained that social media is a free way of advertising for the retailer. 

Another trick the discount supermarket uses to entice customers to buy more products is to strategically place best-selling food products at customers eye-level.

By placing Easter treats like hot cross buns at eye level, it means Aldi is opening the opportunity for more sales.

It is thought that my placing goods at eye level will receive more attention from shoppers, making it perfect for high-profit products. 

In one clip on the show, hot cross buns were placed directly at eye-level, a perfect strategy around Easter time.

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