Amazon Black Friday sale 2021: Today's best deals in the UK and US

AMAZON'S Black Friday deals keep coming thick and fast, with the retail giant's Black Friday Week officially underway.

There are huge savings across all categories, with discounts on everything from cameras and laptops to coffee machines and fitness trackers. We've rounded up the best deals in the sale for the UK and US below.

* We may earn revenue if you click the links below and buy the products but we never let this affect our recommendations. Remember to shop around on Black Friday to make sure you're getting the best price.

  • Shop Amazon UK Black Friday deals here
  • Shop Amazon US Black Friday deals here

Today's best Amazon Black Friday deals UK

With thousands of Amazon Black Friday deals on offer, we've picked out some of the top products on offer today:

  • Audible, 3 months for 99p – buy here
  • Ring Video Doorbell + Echo Dot, £44 (save £44.99) – buy here
  • Giant Cadbury Dairy Milk 850g, £5.90 (save £4.09) – buy here
  • Fire TV Stick 4K, £24.99 (save £25) – buy here
  • Nivea Men Sensitive Face Moisturiser, £3 (save £4.99) – buy here
  • SodaStream Genesis, £49.99 (save £50) – buy here
  • Apple Airpods with Charging Case, £99 (save £20) – buy here
  • Amazon beauty advent calendar, £52 (save £18) – buy here
  • Bulldog Gin, £17.60 (save £4.90) – buy here
  • FIFA 22 Xbox One, £37.99 (save £22) – buy here
  • FIFA 22 PS4, £37.99 (save £22) – buy here
  • FIFA 22 PS5, £48.99 (save £21) – buy here

All of Amazon's UK deals can be viewed by heading to the official Amazon Black Friday hub on the website.

Best Amazon UK Membership Offers

  • Audible, 3 months for 99p – buy here
  • Kindle Unlimited, 3 months for £7.99, save £15.98 – buy here
  • 6 months of Amazon Music Unlimited for FREE with an Echo Dot, £28.99, save £80.94 – buy here
  • Prime Student 6 month free trial – sign up here
  • Free Deliver Plus with Amazon Prime – sign up here

Today's best Amazon Black Friday deals US

Amazon US has released some exciting early Black Friday deals on Amazon devices, home appliances and much more. Here are some of our top picks today:

  • Fujifilm Instax Mini 9 Holiday Bundle, $54.99 (save $21) – buy here
  • Amazon Echo Dot (3rd Gen) with 6 months FREE Amazon Music Unlimited, $19.99 (save $79.94) – buy here
  • Apple Airpods (2nd Gen), $109 (save $50) – buy here
  • Kindle, $49.99 (save $40) – buy here
  • Audible, $5.95 a month for 3 months – buy here
  • Fire TV Stick 4K, $24.99 (save $25) – buy here
  • Echo Show 5, $44.99 (save $40) – buy here
  • Ring Video Doorbell, $41.99 (save $18) – buy here
  • GE Digital Air Fryer Toaster Oven, $149 (save $70) – buy here
  • iRobot Roomba i3+ Vacuum, $399.00 (save $200.99) – buy here

All of Amazon's US deals can be viewed here

Best Amazon US Membership Offers

  • Amazon Prime, 30 day free trial – sign up here
  • Prime Student, 6-months half price – sign up here
  • Audible Plus, 30 day free trial – sign up here
  • Audible, $5.95 a month for 3 months – sign up here

If you sign up to Amazon Prime for a free 30-day trial you can get 30 minutes early access to coveted lightning deals.

You'll also be able to take full advantage of membership perks such as one-day delivery, access to Prime Video and Prime Music streaming and more during the sale.

  • Sign up to Amazon Prime UK here
  • Sign up to Amazon Prime US here

Best Amazon device deals UK


  • Echo 4th Gen, £28.99, save £21 – buy here
  • Echo 3rd Gen, £18.99, save £21 – buy here
  • Echo Dot 4th Gen Kids, £33.99, save £26 – buy here

Fire TV

  • Fire TV Stick Lite with Alexa, £14.99, save £15 – buy here
  • Fire TV Stick with Alexa, £19.99, save £20 – buy here
  • Fire TV Stick 4K, £24.99, save £25 – buy here
  • Fire TV Stick 4K Max, £36.99, save £18 – buy here
  • Fire TV Cube, now £59.99, save £50 – buy here

Fire Tablets

  • Fire 7 Tablet 7", £29.99, save £20 – buy here
  • Fire HD 8 Tablet, 8", £39.99, save £50 – buy here
  • Fire HD 8 Plus Tablet 8", save £59.99, save £50 – buy here
  • Fire HD 10 Tablet, 10.1", £79.99, save £70 – buy here
  • Fire HD 10 Plus Tablet, 10.1", £109.99, save £70 – buy here

Echo Show

  • Echo Show 5, £39.99, save £35 – buy here
  • Echo Show 8 1st Gen, £59.99, save £40 – buy here
  • Echo Show 8 2nd Gen, £79.99, save £40 – buy here

Ring Doorbell

  • Ring Doorbell, Wired, £34, save £15 – buy here
  • Ring Doorbell Wired + Echo Dot, £44, save £44.99 – buy here

Kindle (no ads)

  • Kindle, £59.99, save £20 – buy here
  • Kindle Kids, £59.99, save £20 – buy here
  • Kindle Paperwhite, £114.99, save £25 – buy here
  • Kindle Paperwhite kids, £114.99, save £25 – buy here
  • Kindle Oasis, £169.99, save £60 – buy here

Kindle (with ads)

  • Kindle, £49.99, save £20 – buy here
  • Kindle Paperwhite: £79.99, save £70 – buy here

More top deals in the Amazon Black Friday sale 2021

Best Amazon Black Friday home deals


  • eufy by Anker, RoboVac G30 Edge, Robot Vacuum with Smart Dynamic Navigation 2.0, £229, save £110 – buy here
  • eufy BoostIQ RoboVac 30C Robot Vacuum Cleaner, Wi-Fi, £139.99, save £80 – buy here

Coffee machines

  • Nespresso Vertuo Next 11707 Coffee Machine by Magimix, Dark Grey, £78, save £71.99 – buy here
  • De'Longhi Magnifica, Automatic Bean to Cup Coffee Machine, now £269.99, save £80 – buy here
  • Sage Barista Express Espresso Machine – Espresso and Coffee Maker, Bean to Cup Coffee Machine, £544.99, save £54.96 – buy here
  • KRUPS EA895N40 bean to cup machine, £539.99, save £300.99 – buy here
  • KRUPS EA891D27 bean to cup machine, £579, save £313.99 – buy here
  • Nespresso Vertuo Plus XN900840, £104.65, save £105.34 – buy here
  • De'Longhi Magnifica S Bean to Cup Machine, £299.99, save £65.01 – buy here

Air fryers

  1. Tristar Hot Air Fryer, £48.69, save £16.30 – buy here
  2. Tefal ActiFry Genius XL 2in1 YV970840 Air Fryer, £151.00, save £133.99 – buy here
  3. Pro Breeze 4.2L Air Fryer 1400W, £64.74, save £25.25 – buy here
  4. Princess Digital Air Fryer, £59.98, save £5.01 – buy here
  5. Instant Pot Vortex 4-in-1 Air Fryer 5.7L, £79.99, save £20 – buy here
  6. Tower T17021 Family Size Air Fryer, £40, save £29 – buy here

Ninja cookers

  • Ninja Foodi Health Grill and Air Fryer [AG301UK], £148.99, save £51 – buy here
  • Ninja Foodi MAX Multi-Cooker [OP500UK], £178.99, save £16.01 – buy here

Shark vacuums

  • Shark Anti Hair Wrap Corded Stick Vacuum Cleaner with Flexology [HZ500UKT]: £178.99, save £91 – buy here
  • Shark Bagless Cylinder Vacuum Cleaner, £198.99, save £101 – buy here
  • Shark Upright Vacuum Cleaner [NZ801UKT], £179, save £170.99 – buy here
  • Shark Cordless Handheld Vacuum Cleaner, £168.99, save £31 – buy here
  • Shark Cordless Stick Vacuum Cleaner [IZ300UK], now £248.99, save £151 – buy here
  • Shark Cordless Upright Vacuum Cleaner [ICZ300UK], £278.99, save £121- buy here

Best Amazon Black Friday tech deals

Tech deals featured in the Amazon Black Friday sale are some of the most sought after.

From the latest Apple iPhones and Airpods to affordable laptops and tablets, the online retailer has hundreds of impressive savings. Here are the ones worth snapping up today.

  • Facebook Portal TV, £79, save £70 – buy here
  • Fire TV Stick 4K with Alexa Voice Remote (includes TV controls) £24.99, save £25 – buy here
  • Samsung Galaxy A52s 5G Smartphone Dual SIM Android Mobile Phone 6 GB RAM 128 GB Memory, £327.99, save £81.01 – buy here
  • Samsung Galaxy Tab A7 Lite 8.7 Inch 32GB Grey, £119, save £30 – buy here
  • Huawei FreeBuds 4 Wireless Bluetooth Open-fit Earphones: £84.99, save £45 – buy here
  • Asus Touchscreen Chromebook Flip C234MA 11.6 Inch Laptop: £199.99, save £130 – buy here
  • Samsung Galaxy Tab S7 FE 12.4 Inch 64GB Wi-Fi Android Tablet Black, £449, save £71 – buy here
  • Anker Soundcore 2 Portable Bluetooth Speaker: £27.99, save £12 – buy here

Amazon Black Friday health and fitness deals

If you want to get in shape or are a fitness devotee there are plenty of offers in the sale that might catch your eye.

From discounts on Apple Watches and Garmin activity trackers to money off protein powders and fitness equipment, now is the ideal time to prep for your new year exercise goals.

  • Fitbit Versa 2 Health & Fitness Smartwatch: £99.99, save £100.99 – buy here
  • Fitbit Charge 4 Advanced Fitness Tracker with GPS, Swim Tracking & Up To 7 Day Battery, Black, £89.99 (save £40) – buy here
  • Garmin Swim 2 GPS Swimming Smartwatch: £203, save £16.99 – buy here
  • RENPHO Massage Gun Deep Tissue Massager: £63.99, save £36 – buy here
  • Reebok Cross Trainer, £312.99, save £287.01 – buy here
  • adidas Premium Yoga Mat – 5 mm, now £18.20, save £11.79 – buy here
  • Massage Gun Deep Tissue, £39.09, save £6.90 – buy here

Amazon Black Friday fashion and beauty deals

It is well worth checking out the fashion and beauty sections of Amazon's Black Friday sale.

You'll find top brands including Braun, GHD, Elemis and Neal's Yard featured in the savings, with savings of up to 50% off. Perfect for getting your Christmas shopping sorted.

  • Olay Regenerist 3 Point Night Face Cream, 50 ml, £14.99, save £15 – buy here
  • Amazon Beauty Advent Calendar 2021, £52, save £18 – buy here
  • NIVEA MEN Set to Go Sensitive Wash Kit Giftset, £10, save £4 – buy here
  • Neal's Yard Remedies Soothing Bath Oil, £10, save £5 – buy here
  • TRESemmé Salon Smooth Blow-Dry Collection, £22.99, save £12.01 – buy here
  • Catwalk by Tigi Oatmeal & Honey Nourish Shampoo and Conditioner, £16.43, save £17.52 – buy here
  • Philips 9-in-1 All-In-One Trimmer, £17.99, save £12.01 – buy here
  • Panasonic EH-N865CHN Nanoe Hair Dryer with Diffuser, £39.99 (save £70) – buy here
  • Philips Lumea Prestige IPL Hair Removal Device, £409 (save £40.99) – buy here
  • ghd Original Styler Ceramic Hair Straighteners, £80.99 (save £28.01) – buy here
  • ghd Glide Hot Brush, £103.99 (save £35.01) – buy here
  • Revlon Pro Collection Salon Hair Dryer, £29.99 (save £30) – buy here

Amazon best baby Black Friday deals

Shopping for baby essentials during the Black Friday sale can save you a small fortune, especially if you are expecting and need to buy pricier items like a pram or nursery furniture.

Amazon has lots of popular brands on sale in its Black Friday promotions, here are a few of the best deals to snap up while stocks last.

  • DROMADER Baby Toddler Hiking Backpack Carrier Koala, £106.39, save £26.60 – buy here
  • Tommee Tippee Gro-Clock Toddler Sleep Trainer Ollie the Owl, £19.95 save £15.01 – buy here
  • Medela Swing Maxi Flex Double Electric Breast Pump, £187.49, save £62.50 – buy here
  • MAM Easy Start Bottle & Microwave Steriliser Set, £49.99, save £10.01 – buy here

Amazon TV deals

Amazon is one of the leading retailers when it comes to TV discounts during the Black Friday period – and 2021 is no exception.

We're seeing a number of sets from major brands like Samsung, LG, Hisense and JVC with substantial discounts: take a look below.

  • JVC 43-inch Fire TV Edition 4K HDR V: £299, save £80.99 – buy here
  • Samsung 43-inch UEAU9070KX: £399, saving £100 – buy here
  • LG 55-inch NANO806PA Nanocell 4K TV: £549, saving £246 – buy here
  • Hisense 65-inch 65A7GQTUK QLED 4K HDR TV:£698, save £301 – buy here
  • Samsung 75-inch AU7110 4K HDR TV: £749, save £550 – buy here

Amazon US Black Friday deals

In the past the retailer has also offered customers plenty of early-bird savings on its own-branded products, such as the Echo Dot, Fire tablet and Kindle in the run up to the main event.

The retailer also has lots of savings on a number of popular brands across all categories too.

If you're a US shopper you can find the Amazon US deals page here.

  1. Garmin Venu Sq Music, GPS Smartwatch: $179.99, save $70 – buy here
  2. Robot Vacuum and Mop, WiFi/App/Alexa, 2 in 1 Mopping Robot Vacuum Cleaner Combo: $549 (save $400.10) – buy here
  3. Bundle: Fire HD 10 tablet, 32GB, Black + Bluetooth keyboard + 12-month Microsoft 365 Personal subscription for up to 5 compatible devices: $219.99 (save $49.98) – buy here
  4. Netgear Nighthawk Cable Modem CM1200: $193.82 (save $28.67) – buy here
  5. Samsung Galaxy Tab A 8.0-inch Android Tablet 64GB Wi-Fi: $172 (save $27.99) – buy here
  6. OSP Home Furnishings Wicker Papasan Chair With 360-Degree Swivel: $183.99 (save $211) – buy here
  7. Madden NFL 22 – Playstation 5: $44.99 (save $25) – buy here

When is Black Friday 2021?

Black Friday 2021 takes place on November 26.

It follows straight after the Thanksgiving holiday in America, which occurs on the fourth Thursday of November.

Once a US-only event, the sale is now a global phenomenon with thousands of retailers and brands taking part annually.

Globally stores will be slashing prices after the holiday, allowing consumers to bag incredible deals ahead of the festive season.

Offers usually continue over the weekend – now commonly referred to as Cyber weekend – ending at midnight on Cyber Monday.

Is Amazon taking part in Black Friday in 2021?

Yes, Amazon's Black Friday sale has already kicked off this year, and you can get discounts across a range of categories including fashion, motoring, tech and more.

We've listed some of the top discounts on offer above, take a look.

When does Amazon's Black Friday 2021 sale start?

Even before Black Friday itself, many retailers start offering fantastic early bird deals – and Amazon is no exception.

Amazon started its early Black Friday sale for 2021 on November 8, and you can view all of the UK deals here.

It's also worth signing up for an Amazon Prime premium membership if you don't already have one.

It costs £79 a year or £7.99 a month and include plenty of great perks including same-day delivery, Prime Video and Prime Music streaming services.

Prime members also get 30 minutes early access to lightning deals during Black Friday too.

Check out Amazon's current deals here (UK) and here (US).

When does the Amazon Black Friday 2021 sale end?

Traditionally Black Friday deals end at midnight, but over the years retailers have extended the discounting period for longer.

Amazon generally continues most of its big Black Friday savings all the way through the following weekend and into Cyber Monday – the digital-only version of Black Friday.

The retailer even launches new deals during that time, which are available while stocks last.

This year Cyber Monday falls on November 29, so that should be your last chance to score a great deal.

What to expect from Amazon's Black Friday 2021 sale?

In previous years Amazon has put a large amount of its stock on sale during the annual event.

Last year Amazon slashed prices on smart home devices, TVs, home appliances, beauty products, headphones, Nintendo Switch game consoles and smartwatches.

For 2021 we expect to see hefty discounts on Amazon's own-brand devices such as Kindle e-readers, Echo speakers and Fire TV Sticks, as well as on its sister brands like Eufy and Ring.

Shoppers can look forward to mix of discounts on offer across all categories.

  • Shop Amazon UK's current sale here
  • Shop Amazon US's current sale here

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What to look out for in Amazon's Black Friday 2021 sale?

This is a great chance to treat yourself to Amazon products – or to get a head-start on your Christmas shopping.

Based on past years, you'll likely find big savings TVs, games consoles, laptops, headphones, smart watches, electronic appliances, clothing and beauty products.

In previous years we've seen discounts on practically every product group you can think of.

Some of the most popular items in Amazon's sale worth checking out are:

  1. Electric toothbrushes
  2. Smart speakers
  3. Apple Airpods
  4. Echo Show
  5. Vacuum cleaners
  6. Echo dots
  7. Fire tablets
  8. Smart home appliances

What discount does Amazon give on Black Friday?

Based on past years, you can expect some really significant discounts on Amazon products come Black Friday.

We're talking as much as £245 off expensive products – or more than 50 per cent.

Some items may even be discounted by as much as 70-80%, generally most savings will range from 25-75% off.

That makes a huge difference if you're investing in big ticket items for your home, especially when it comes to buying new TVs or upgrading an old laptop.

You can often get savings on the most recent models of coveted items from premium brands too.

When is Cyber Monday 2021 and will Amazon be taking part?

Cyber Monday falls on November 29 this year, and it's usually the final day for shoppers to make savings.

Amazon usually offers deals throughout the Cyber Weekend and Cyber Monday period, so shoppers will be able to extend their bargain-hunting right up until midnight on November 29.

In the past Cyber Monday deals were only accessible online and were tech-focused (hence the name).

In comparison Black Friday deals have always been available both online and in-store, and have focused on big-ticket items.

However, in recent years, we've seen a shift in the way the deals are launched throughout the discounting period.

We now often see the same offers running from Black Friday to Cyber Monday, with most retailers choosing to official end sales at midnight on the Monday.

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Will Amazon Black Friday deals be better than Prime Day?

Last year we saw very similar discounts over Prime Day and Black Friday.

This was possibly due to Prime Day taking place in October, very close to Black Friday.

This year Prime Day took place in July, so it's possible the discounts will be bigger during Black Friday, especially with differing seasons, new product launches and stock levels all playing a part. It's hard to say for certain though.

Here are some of these Amazon Prime Day deals we saw in July. They might be an indication of things to come in November.

  1. New Apple iPhone 12 mini, £639, save £110 – buy here
  2. Echo Dot 4th Gen, £24.99, save £24.99 – buy here
  3. Shark Upright Vacuum Cleaner, £183.99, save £196 – buy here
  4. Ninja Air Fryer, £129.99, save £49 – buy here
  5. Apple Airpods Pro, £187.99 (lowest price ever) – buy here

How to search for Amazon Black Friday deals?

Well, the first place to start is on our Black Friday pages – we'll be keeping you up to date with all the best bargains.

We even have a best Black Friday deals page with all the latest offers across top retailers if you're wondering where to start.

You can also check out Amazon's UK deals page here. Or just visit Amazon's website nearer the time as the retailer will be advertising its biggest Black Friday savings there too.

Alternatively, you can search for the product you want on Amazon using the top search bar.

In the list results you'll be able to see whether it comes with a Black Friday offer.

Make sure you do your homework beforehand, so you know what the normal retail price is and how much you'll be saving.

Will there be exclusive deals for Amazon Prime members?

While we're not entirely sure what Amazon will do this year, but a couple of years ago it had an exclusive 30-minute early access to all lightning deals in the sale for Prime customers.

Prime membership costs £79 a year or £7.99 a month. New users can get a free 30-day trial.

Does Amazon offer any other discounts?

Students can get Amazon Prime for free for six months. After the trial ends, you can get 50% off full Prime membership making it £3.99 a month.

  • Sign up to Prime Student here

You must be a UK student aged 18+, with an email address.

Or if you've not got one of those, send an email from the address that's linked to your Amazon account to [email protected] giving proof of enrolment.

We'd also recommend checking around for Amazon voucher codes.

How much does Amazon delivery cost?

If you've got an Amazon Prime account your delivery fee will be free.

Amazon typically offers free delivery on orders over £20. This is a great option if you're happy for your purchase to arrive three to five business days after you've bought it.

If you need items quicker, delivery fees start from £2.99. You can see the full list of Amazon's shipping costs here.

For orders from third party sellers on Amazon, prices can vary depending on the seller.

Always check how much a product is with shipping fees added to the total before purchasing it to avoid any surprises.

Top 10 Best Black Friday Deals Right Now

We’ve had a hunt around the web, and these are the best deals we’ve found today (November 24):

  1. Shark Cordless Vacuum Cleaner, £179.99 (save £170) – buy here
  2. Simba Mattress, up to 50% off – buy here
  3. 3 months of Audible for 99p – buy here
  4. Ring Doorbell + Echo Dot, £44 (save £44.99) – buy here
  5. Nintendo Switch + Mario Kart 8 Deluxe Bundle, £259.99 (save £70) – buy here
  6. Ninja Foodi MAX Airfryer, £179.99 (save £70) – buy here
  7. Emma Mattress, save up to 60% off with code "SUN" – buy here
  8. Charlotte Tilbury, 30% off selected lines – buy here
  9. Selfridges, up to 20% off designer brands – buy here
  10. Giant Cadbury Dairy Milk Gift Bar, £5.90 (save £4.09) – buy here
  • We've rounded up all the best Black Friday deals here
  • Check out Sun Vouchers for more discounts

*We may earn revenue if you click the links above and buy the products but we never let this affect our recommendations. Remember to shop around on Black Friday to make sure you're getting the best price

Enjoyed reading about the Amazon Black Friday sale 2021? Check out our guide to the Currys Black Friday sale too.

Don't miss the biggest savings, take a sneak peek at our best Black Friday 2021 deals roundup.

Looking for a new mobile or broadband deal? Then be sure to check out Sky's Black Friday deals.

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