Kylie Jenner unveils fiery ‘alter ego’ in sultry selfies – after asking fans to decide her new hair colour

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Kylie Jenner may change hair colour as often as we change pants, but to give her credit, her looks always have a certain “wow” factor. And Kylie’s latest one had fans and followers left stunned, with many naming it her “best yet”.

The star uploaded the transformation video to her TikTok page and it’s already racked up 10 million views. The clip documents the 23-year-old going from a caramel blonde hair colour to fiery red.

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The change comes after Kylie took to Instagram last week to ask fans to help give her inspiration for her next hair colour. Though there were plenty of suggestions saying she should go baby pink or pastel blue, an overwhelming number of comments advised her to go red.

It seems the make-up mogul took advice from her legions as she’s fully committed to their shade choice. She’s embraced a very vibrant crimson red and actually dyed her natural hair, instead of opting for a wig. The colour is also very similar to one she showed off in promo snaps for her Valentine’s Day Kylie Cosmetics collection back in 2019.

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The change has prompted Kylie to question whether or not her new look needed an alter ego name. Taking it back to her fans again, the Keeping Up with the Kardashians star asked her Instagram followers yesterday “what should we name her?”.

Suggestions have ranged from “Scarlet” and “Kim Possible” to “Amber” and “Felicia”, but the one name that pops up repeatedly is “Ariel” – presumably after the flame-haired Disney princess, Ariel the Little Mermaid.

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This new look comes after the successful launch of her hotly anticipated Christmas make-up collection, which this year had a Grinch theme. The star went all out to promote it by giving herself a Grinch-inspired makeover, complete with fluorescent green hair and vibrant neon make-up.

Kylie has also been busy launching her first Kylie Skin Rose bath collection. The range has some winter must-haves like a Rose Bubble Bath in the shape of a wine bottle, and some gorgeous scented candles.

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