Shopper’s yellow sticker deals tips – from reduction times to bakery ‘gold mine’

Looking to cut down the cost of your weekly food shop?

The pandemic has made many of us tighten our purse strings – but thankfully, there are simple ways to shave money off groceries.

One of them is hunting for yellow sticker items when your at your local supermarket.

Money saving expert Jordon Cox told Beans For Tea: “Finding yellow stickers in the supermarket is one really useful way to save the pennies and can save you a lot of money.

“I’ve managed to save money over the years just by being a bit more savvy with my food shop.

“Some people have saved hundreds even thousands of pounds a year just by picking up yellow stickered items at the end of the day but they can be hard to find so here are some of my top five tips to save money with yellow stickers.”

1. Know the right times to go

Jordon said: “Its important to realise that food items are red and you can reduced throughout the day however if you want the cheapest prices you’re going to want to go in the evening.

“Thats when supermarkets really start to slash the prices and you can really make some big savings.

“It’s said the highest reductions of food in most supermarkets are after 8pm where you can make savings of up to 90% off the retail price!

“The only issue is that stock may be low the longer you leave it so really make an effort to get there at the right times.”

According to the consumer expert, price reductions are best found at these times…

  • Asda – 7-8pm
  • Coop – 50% during the day, and 75% after 8pm
  • M&S Food – 1 hour before closing
  • Morrisons – 7-8pm (but varies per store)
  • Sainsbury’s – 8pm (varies per store)
  • Tesco – 7-8pm

It’s worth noting that yellow sticker price reduction times can vary.

To get a more accurate look at how your supermarket operates, note down times you see employees putting out reductions and see if any patterns emerge.

2. Check the chilled aisle

Jordon said: “This is probably the best place to find expiring food and where big savings can be made.

“Ready meals, fresh meat and fish are all up for grabs, as they are the most likely things to expire quickly!

“Check around all the chilled aisles in your supermarket – and you should find a section of reduced items like this.

“I managed to save almost £2 on this rump joint.”

3. Look for damaged goods aisle

While this may not sound like an appetising prospect, items with slight tears or dents can be a lot cheaper.

Jordon explained: “In some supermarkets, you can find these shelves of items that are damaged and cannot be sold for full price.

“Some items have a drink missing or two less eggs, so sell the rest to you for a discount.

“These can be great, as the item that’s left is usually fine, and sometimes food items are discounted just for having a battered box.

“I managed to save £2 off this box of cider simply because the packaging had been damaged.”

4. Scout out the bakery section

Jordon describes this section as a “gold mine” because baked goods have a short shelf life.

He said: “Do make sure you head over to the bakery section. Fresh bread, cookies, cake are all on offer if they’re soon to expire – so it’s a good way to get a sweet treat for a discount.

“Quite often you can get whole loaves of bread for dirt cheap that can be frozen.”

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5. Check out the sandwiches

The trick is to do this after the lunchtime rush.

Any leftovers are likely to be reduced because they need to be sold before they expire.

Jordon revealed: “If it’s after lunchtime, it’s worth heading over to the meal deal fridges to see if any sandwiches, wraps or rolls are reduced.

“If you’re lucky, you can pick up sandwiches that need to be used by the end of the day.

“They make a perfect quick snack or dinner if you manage to find one.”

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