Home » Walmart accuses Kanye West’s new logo of being too similar to its own
Walmart accuses Kanye West’s new logo of being too similar to its own
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Walmart has complained that Kanye West’s new Yeezy LLC logo looks too much like its own spark logo.
The rapper’s company filed a trademark application for its new logo — which is made up of eight dotted lines arranged "as rays from a sun" — in January of last year, according to documents from the U.S. Patent and Trademark Office (USPTO).
Last week, Walmart filed a notice of opposition with the Trademark Trial and Appeal Board, saying Yeezy’s logo is too similar to its own trademarked logo.
The retailer’s logo — which is made up of six rays in a circle, "to resemble a spark" — was approved by the USPTO in 2008.
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In its notice of opposition, Walmart accused Yeezy’s logo of being likely to cause "confusion" and make a "false suggestion of a connection" with the company.