Home » Lifestyle » Walmart accuses Kanye West’s new logo of being too similar to its own
Walmart accuses Kanye West’s new logo of being too similar to its own
Walmart getting into fintech is good decision: Expert
Panel on pot stocks, Walmart, markets
Walmart has complained that Kanye West’s new Yeezy LLC logo looks too much like its own spark logo.
The rapper’s company filed a trademark application for its new logo — which is made up of eight dotted lines arranged "as rays from a sun" — in January of last year, according to documents from the U.S. Patent and Trademark Office (USPTO).
Last week, Walmart filed a notice of opposition with the Trademark Trial and Appeal Board, saying Yeezy’s logo is too similar to its own trademarked logo.
The retailer’s logo — which is made up of six rays in a circle, "to resemble a spark" — was approved by the USPTO in 2008.
KANYE WEST SNEAKERS FETCH RECORD $1.8M AT PRIVATE SALE
In its notice of opposition, Walmart accused Yeezy’s logo of being likely to cause "confusion" and make a "false suggestion of a connection" with the company.
We and our partners use cookies on this site to improve our service, perform analytics, personalize advertising, measure advertising performance, and remember website preferences.Ok