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Conor Gilsenan has become the second casualty of The Apprentice boardroom in the show's 16th series.
Tasked with creating a children's product centred around dental hygiene, the boys achieved their second consecutive flop of the series so far, with the girls storming to victory once more.
While the girls opted for a space-branded toothbrush, the lads opted for something a little different, and gave their toothbrush and phone app a wizard theme.
But the technique unfortunately failed to pay off, and the boys achieved zero sales when the figures were totted up by Lord Sugar and his aides.
With project manager Aaron Willis dragging Nick Showering and Conor back into the boardroom as his final three, it was Conor who fell in the firing line and bundled into the familiar black taxi.
Lord Sugar wasn't pulling any punches as he warned the lads: "I'm going to make one of you disappear today, that's for sure" – branding their product "a piece of rubbish".
In his Apprentice CV, former rugby player Conor described himself as "hyper-motivated by money" – but it seems his financial prowess wasn't enough to convince anyone to buy into the boys' toothbrush.
He further labelled himself a "corporate panther", explaining in his fiery introduction: "I’m going to be the corporate panther in the boardroom, I’m going to get it done, and I’m going to be Lord Sugar’s perfect business partner."
Conor follows in the footsteps of bath bomb entrepreneur Harry Mahmood, who was fired first in the process.
Harry was desperate for Lord Sugar's £250,000 investment, which would see them become "the bad boys of the bath bomb world together".
Speaking of his experience in the boardroom, Conor exclusively told Daily Star that Lord Sugar and his aides are "very tough critics".
He explained: "They don't have any input, they just offer opinion retrospectively. That's what they're there for. They're there to critique you and they are very tough critics.
"You can't dwell on these things.
"They're saying these things in the heat of the moment and they've got to make a TV show."
He added: "In reality if I'm in a boardroom or a business meeting with those guys and there's no cameras, they're not going to dress me down like that. You've just got to take it with a pinch of salt."
The Apprentice continues next Thursday at 9pm on BBC One.
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- The Apprentice
- Alan Sugar
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