HOLLY Willoughby has been seen showing off her curves in a new Marks and Spencer dress – and it's just £39.
The This Morning host took to her Instagram to show off her new look, as she advertised the long, figure-flattering gown.
Holly, 41, could be seen perching on a wooden beam and posing in a field as she showed off the stunning autumnal number.
Keeping it natural with a minimal palette of make-up, Holly showed off her tanned skin in the purple and black M&S dress.
The gown, cut at her mid-calf, featured stylish puffed sleeves and a figure-hugging waistline – completing her look by tying her hair up.
"I don’t know about you, but when it reaches this time of year, I’m still not quite ready to hang up my summer dresses," she penned.
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"Perfect for wearing with a leather jacket, tights and boots for when it’s really chilly… make those summer dresses work harder."
Her friends and fans went wild in the comments section, gushing over her new look as "gorgeous" and "stunning".
It comes after Holly was joined by her co-star Phillip Schofield to collect their National Television Award on Thursday.
It follows huge backlash aimed at hosts Phillip and Holly after they skipped the queue to see the Queen lying-in-state.
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The presenters ignored boos as they delivered a speech on stage.
Despite it being the result of a public vote, conspiracy theorist viewers complained the duo shouldn't have won after the incident.
After fan backlash, an ITV spokesman vehemently denied the claims the public vote is a fix.
"All of our programmes are subject to strict compliance and the National Television Awards vote is independently run and modified by an external adjudicator," they said.
On Thursday night, Holly and Phil celebrated as This Morning picked up its 12th gong for Best Daytime show.
An emotional Phil told viewers: " Please don't think we ever take this for granted. This means so much to us every year, especially this year."
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There has been rumours of tension backstage at This Morning following queue-gate.
Holly is well known for her all-nighters after the NTAs, but was spotted leaving the NTAs bash early as she dodged drinks with Phil and the rest of the team.
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