MAYA Jama has thrown in the towel on her charity project flogging her old clothes, we can reveal.
The TV and radio star has been forced to wind up her Collections company, which raised money for the homeless by selling second hand celebrity garments including her own.
Maya, 25, launched the venture last summer with her good friend Julie Adenuga, a host on Apple Music’s Beats 1.
The business partners opened two pop up clothes shops, one in London's trendy Shoreditch area and one on Soho's historic Carnaby Street, and also created a Collections website.
And with donations streaming in from the likes of her ex, the grime rapper Stormzy, and model Jourdan Dunn, it appeared to be a winning idea.
But Maya says the pandemic has made fund-raising impossible so she had no choice but to close the business down this month.
A source close to the millionaire businesswoman said: "Collections runs on public events and obviously we can’t run public events at the moment"
The closure is a bitter blow for The Big Issue’s sister charity The Big Issue Foundation, which Collections was raising money for.
Maya, who is now a millionaire with a range of skincare products, was forced to wind up the Malie Ltd firm behind Connections last week.
Its latest accounts filed in June show it had just £2,681 in assets when it was shut down.
Last night Maya's business partner Julie explained: “You can’t fundraise during a pandemic.
“Asking our supporters to spend money when families are losing their jobs and going through a hard time is insensitive
“We will continue to host fundraisers in the future but don’t need a limited company to do it
“Instead will have more collaborations with other charities in the future.”
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