Sofia Richie’s New Boyfriend Elliot Grainge: 5 Things To Know About the Music Executive

Sofia Richie has a new leading man in her life: boyfriend Elliot Grainge!

The model, 22, made her relationship with Grainge Instagram official on Wednesday, posting a photo of herself and the CEO of indie record label 10K Projects sharing a kiss on the lips. That day she also shared another snap of the pair embracing on her Instagram Story.

Richie, who split from Scott Disick last summer after three years together, simply captioned the post with a black heart emoji. "So happy for you sis!😍," pal Paris Hilton wrote in one supportive comment made on the post.

Just last month, Richie posted another photo with Grainge, sharing a snap of them posing for a mirror selfie while wearing masks.

So who is Richie's new beau? Here's everything you need to know about the music executive.

Music Business Roots

From a young age, Grainge has always been surrounded by music thanks to his father, Universal Music Group chairman and CEO Lucian Grainge.

Over his decades-long career, the London-born executive has worked with an impressive roster of artists, including Elton John, The Rolling Stones, Amy Winehouse, Rihanna and Katy Perry.  

Among his many accolades, Lucian was named Billboard's first-ever Executive of the Decade and received a star on the Hollywood Walk of Fame last year, and he was also knighted by Queen Elizabeth in 2016. 


Growing Up in the U.K.

Although he currently resides in Los Angeles, Grainge grew up across the pond, where he inherited his father's love for the music business.

"I was a weird kid who used to read the music trades," he told Variety in a 2019 profile. "What I noticed about my father's negotiating style was how transparent, honest and sensible he was. When you put your cards on the table like that, negotiating is less competitive and more about teamwork."

He went on to attend Northwestern University in Boston, where he received a bachelor's degree.  

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Going It on His Own 

After graduating from college, Grainge moved to Los Angeles and started 10K Projects by signing rappers Trippie Redd and Tekashi 6ix9ine, according to Forbes.

So far, the label has amassed 18 gold and 8 platinum/multi platinum singles, with Grainge earning a spot on Forbes' 30 under 30 list last year.

He Loves Eminem 

Although Grainge's musical taste is wide-ranging, Eminem holds a special place in his heart. 

 "I was obsessed, thought he was the coolest thing in the world," he told Variety in 2019. "If you look at the streaming data and analytics over the past six years, you'll see anyone under 28 around the world has been raised on hip-hop. It's a lifestyle, a culture, as rock once was for another generation. And I believe it was Eminem who took it to the next step in terms of global reach."

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Private Person

Unlike his girlfriend, Grainge doesn't frequently post on social media.

His Instagram account is on private and hasn't posted something new on his Twitter account since 2019. His most recent post on the platform was sharing a story from Billboard about a new record label he launched aimed at appealing to Gen Z.

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